A survey carried out back in 2010 found that 97% of consumers research online before purchasing at a brick-and-mortar store. I’ll admit, the world has changed a bit since then. There’s more of a focus on digital shopping than ever before, and the number of channels through which consumers research their purchases has expanded considerably. Users now look not only to search engines and digital storefronts, but also to social media and promotional emails.
On the surface, one might think that this makes an online storefront somewhat less important than it was in the past. Read more
I’ve said on several occasions that the world of search engine optimization has changed a great deal over the past few years. With the rise to prominence of social media, we’ve seen an entirely new paradigm take hold. Rather than being about the search engine, today’s SEO is far more focused on the people using it.
Let’s talk about that. Read more
We know everyone is trying to get out of the office early to start their July 4th weekends, so we won’t waste too much of your time getting to the roundup. If you’re new to this, each month we gather up the best articles from the worlds of social media, content marketing, and SEO for your convenience. Here’s our favorites from June. Feel free to enjoy them on the beach or by the pool, and if you’re looking for the same great content in between roundups, don’t forget to check in with us on Twitter, Facebook, and Google+.
If you’re reading the Moz blog, then you probably have a decent understanding of Google and its algorithm changes. However, there is probably a good percentage of the Moz audience that is still confused about the effects that Panda, Penguin, and Hummingbird can have on your site.
It’s no secret that online marketing has been suffering in recent years. The use of ad blockers is on the rise, fueled primarily by poor advertising practices. That’s bad news for webmasters who draw most of their revenue from advertising partnerships – and even worse news for marketers.
“The majority of feedback from readers is that they block because of the nuisance of ads,” Destructoid founder Niero Gonzalez told Forbes in 2013, after finding out that over half of his visitors used ad-blocking software. “People are fed up with ads that expand and blow up in their face. If I wasn’t in the publishing industry, I would definitely use it.” Read more
I’ve said it before, and it bears mentioning again: search engine optimization has changed. Back in its early days, when the Internet was still in its infancy, SEO was all about manipulating search algorithms; it was all about nailing down the most successful ranking tactics. Content was often a secondary concern.
In other words, the early days of SEO were about the engine rather than the user.
That’s no longer the case. With every update to its algorithms, Google’s making its search engine a little bit smarter and a little bit more capable of determining what a user will find interesting. On top of that, social media comprises a huge chunk of most web traffic – if someone finds a page interesting, they’re probably going to share it with their friends over Reddit, Facebook, or Twitter. Read more
In last month’s roundup we declared that it had been a calm month in the world of SEO, that “there were no major Matt Cutts declarations or Google updates that sent the industry scrambling.” Then, about two weeks ago, Mr. Cutts fired off this tweet, “Google is rolling out our Panda 4.0 update starting today.” So that was pretty major. However, the Panda updated wasn’t the only news in May, so we’ve rounded up the best of the rest from the worlds of social media, content marketing and SEO for your convenience. Enjoy, and if you’re looking for the same great content the rest of the month, don’t forget to check in with us on Twitter, Facebook, and Google+.
My friend and ex-colleague Modestos Siotos has written an authoritative piece on site migration over on the Moz blog and there’s no way I even want to go anywhere near improving on that.
Like any field with a technical aspect, search engine optimization plays host to a wide range of different misconceptions, half-truths, and falsehoods. With digital marketing in particular, this problem is exacerbated by the fluid and rapidly-changing nature of both search and the Internet itself. What held true last year might not necessarily be valid next year; this year’s tactics could end up obsolete with a single update to Google’s algorithms.
These tall tales – and there are many of them – range in veracity from “somewhat true” to “less grounded than the flat-Earth theory.” Perpetuated by well-meaning, misinformed journalists; underhanded snake soil salesmen, and unknowing laymen; the myths collected here all share one thing in common: they can be universally damaging to one’s efforts online. Don’t buy into them. Read more
This past month seemed fairly calm from an SEO point of view. There were no major Matt Cutts declarations or Google updates that sent the industry scrambling. In the world of social media and content marketing, LinkedIn continues to assert itself as a force to be reckoned with while Google+ remains a source of much confusion. There were a lot of great articles in April, and we’ve rounded up the best to help you get the most out of your business. Enjoy, and if you’re looking for the same great content the rest of the month, don’t forget to check in with us on Twitter, Facebook, and Google+.
Whether you’re in charge of executing an SEO strategy for a highly established website or a brand new domain, possessing the ability to understand the current business situation, along with seeing future challenges and opportunities, is critical when crafting a sustainable plan of attack.
Although Google’s algorithms don’t seem to have much use for meta descriptions anymore, that doesn’t make them any less valuable to you as a content creator. Often, a meta description is the first thing a user will see of your site; it’s quite literally the first impression you’ll make on your readers. You need make sure it’s well-written.
Otherwise, you’re very likely to miss out on a significant amount of traffic. Read more