Life was simpler for businesses even just a decade ago. Of course, reputation was as crucial for a company then as it is now, but in the intervening years the way that customers and clients interact with business has changed radically. No business can please one hundred percent of their customers, but, whereas back in the day that might have meant a complaint, some bad word-of-mouth, or at the worst a letter to the media, in a world where everyone with a grudge and an internet connection can make themselves heard by millions, every business has to take reputation management seriously. Read more
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While many hosting companies will be dropping their prices for Black Friday, very few of them are able to provide the SEO benefits that come with being an ASEOHosting client. Only we can offer such an extensive range of Class C IP blocks. Each ASEOHosting shared hosting package is able to make use of up to 550 dedicated IP addresses, helping your sites stand out from the crowd.
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However beautiful your site and however compelling your content, all of that effort is wasted if users hit the homepage and can’t figure out where to go from there. Poorly conceived site architecture is responsible for increasing bounce rates and lowering conversion rates. And, if you think that you have trouble with shoddy site architecture, spare a thought for poor Googlebot, which is nowhere near as smart as the average user and is tasked with making sense of it all. Read more
Since Marissa Mayer took over at Yahoo!, many of its properties have been revamped. Flickr is no exception. It now has a much nicer interface – it’s actually a pleasure to browse through the millions of images hosted on the site looking for inspiration or a picture to add a bit of visual sparkle to a blog post. Changes to the limitations imposed on photographers for storing their images has attracted back many who abandoned the service in favor of competitors, which means more images are being added to the site’s servers than over the last few years.
Images have been proven to help with user engagement, which has SEO benefits and greatly aids with social media exposure, but, treasure trove though Flickr may be, there are a few gotchas that bloggers – particularly business bloggers – need to be aware of before they start snagging images to enliven their posts. Read more
Hudson, FL, October 22, 2013 – ASEOHosting, a provider of premium multiple IP hosting, has commented on the risks of relying on publicly available PageRank measurements as a metric for determining the efficacy of search engine optimization campaigns. The company, which offers industry-leading SEO-focused web hosting, is concerned that its clients and the wider web development and search engine optimization communities are privileging PageRank measurements compared to other data, which can be detrimental to their efforts to achieve higher ranking on search engine results pages. Read more
Two of the biggest SEO news stories of recent years concerned the Penguin and Panda updates to Google’s algorithms, which were aimed at improving search engine results by combating spammy black hat techniques and returning higher quality results at the top of the SERPs. While these changes had a huge impact on SEO, they were just tweaks and modifications of Google’s existing algorithms. It appears that Hummingbird, which was silently implemented a few weeks ago, is a much more technically significant, perhaps the most thoroughgoing update since Caffeine in 2010 or even since the algorithms were significantly rewritten by Amit Singhal in 2001.
Hummingbird is estimated to affect 90% of search engine results and is likened by Search Engine Land’s Danny Sullivan to a complete replacement of the engine of search. Read more