The Blog

How Social Media Should Factor Into Your SEO Strategy

Facebook ThumbAs Google strives to improve its algorithms and make content more relevant to the user, social networks gain more and more importance in determining how your pages rank online. How often people talk about your brand, how often they share your articles, how often they like your posts; all of these factors play an important role in how well you’re going to do (though true to form, Google’s remained fairly tight-lipped about just how important).

One thing should be clear: if content is king, then social media is most definitely queen. There was a time when I would have argued that not every organization has something to gain from going social. I think, at least in this context, that such a time is long since passed. At this point, it’s not a question of “if” you should fit social media into your SEO strategy – it’s a question of “how.” Read more

SEO, Content Marketing, and Social Media: The Best of March 2014

four leaf cloverIn the current climate, having an online presence is essential, and starting with the moment you begin designing your website, you should be considering how SEO, social media, and content marketing are being addressed and advanced. If you really think about it, these elements impact every aspect of a business from the moment it is introduced to the world all the way through its future successes. In that spirit, we gathered some of the best SEO, social media, and content marketing articles from March to help you get the most out of your business. Enjoy, and if you’re looking for the same great content the rest of the month, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

4 SEO Benefits of Responsive Web Design

With more people using their smartphones and tablets to browse the internet, it has become increasingly important to create a website that works across multiple platforms.

Read more

The Dos And Don’ts Of Image Optimization

Google Image Search

There’s a good chance that you’re going to use images at one point or another, regardless of the website you run or the publication you manage. We’re a very visual society these days, after all; a few well-placed pictures can drastically improve the look, feel, and readability of a site. Of course, if you fail to properly optimize these images, you’re going to be losing out.

Don’t underestimate the amount of traffic you can draw to your page with Google Image Search. Ensuring the images you use are properly optimized from both a user and search engine standpoint can work wonders for your site. By that same vein, improper image optimization could actually cause the rating on your entire page to drop.

Today, we’re going to go over a few best practices for your website’s images.

Read more

How To Build A Long-Term SEO Strategy

Long Term SEO Strategy

It should be clear to anyone with more than a passing interest in search engine optimization that it favors long-term planning and hard work over easy, short-term gain. If you need any proof of this, you need look no further than last year’s Penguin 2.0 update and how hard it hit websites that used questionable (yet effective) optimization techniques like paid links, content networks, and link schemes. What’s one thing all those strategies shared in common?

They were easy. They required minimal work on the part of the webmaster and gave immediate returns.

Read more

SEO, Content Marketing, and Social Media: The Best of February 2014

FEBRUARYIf you’ve spent any amount of time in the SEO industry, you’ve probably become desensitized to Matt Cutts’ warnings and announcements, as well as the Google algorithm changes. Let’s be honest though. If you’re doing things the right way, none of this should effect your strategy and continued success. Google has constantly evolved to penalize those in the SEO industry that break the rules, and this will not change. As always, it is important to have a multifaceted strategy that includes SEO, social media, and content marketing. In that spirit, we gathered some of the best articles on these subjects from February. Enjoy, and if you’re looking for the same great content the rest of the month, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

Link Auditing: Removing A Penalty From an Old Domain

More than several years ago now, some of my closer colleagues will remember SEOgadget had been subjected to a directory submission blast. Two, in fact. The domain had been submitted to around 2,000 adult website directories (sigh), and a batch submission to Directory Maximiser.

Read more

How Google’s Deepmind Acquisition Is Poised To Change SEO As We Know It

image(Flickr/ninepennies)

image(Flickr/ninepennies)

As I’m certain many of you are already aware, Google recently acquired Deepmind, an artificial intelligence firm with a focus on machine learning. You’d be forgiven for thinking the corporation is looking to augment its new army of robots with better intelligence (all the better to kick off the machine uprising with?). After all, this purchase came directly on the tail end of a flurry of robotics acquisitions, of which Boston Dynamics was the capstone. And while smart robots could certainly be in Google’s future, that isn’t the reason Google bought the startup.

See, what a lot of people appear to have forgotten in light of Google’s recent innovations and inventions is that it is, at its core, about search. When Larry Page and Sergey Brin first founded the company back in 1986, they set out to build a better search engine. Although their success has allowed the organization to branch out into pretty much any technological field it sees fit, the goal of building a better web remains the bread and butter of Google. Read more

What’s The Big Secret To WordPress SEO?

WordPress_themesSince it first exploded onto the scene back in 2003, WordPress has established itself as one of the best content management systems in the world. It’s not terribly difficult to see why, either. It’s got one of the most user-friendly interfaces around, and is equipped with excellent features and functionality for both free and paying users. Because of this immense popularity, there exists a staggering amount of plugins with which writers can optimize their blogs.

One thing I (and many others) love about the platform is that much of the SEO is already built into the blog design. Using a tool such as All-In-One SEO should truthfully be enough for even the biggest SEO newbie to properly optimize their blog posts. However, that doesn’t mean proper optimization is a cakewalk. If you aren’t taking the necessary steps to write SEO-friendly posts to begin with, you’re not tapping into the full potential of the platform. Read more

ASEOHosting Clarifies IP Geolocation and ccTLD Impact On International SEO

Hudson, FL, February 24, 2014 – ASEOHosting, a provider of premium multiple IP hosting, has commented on the confusion surrounding the optimal use of IP addresses for search engine ranking in specific geographic areas. Many business web masters and SEOs do not have a clear idea of the best strategy to ensure that market-specific sites have the greatest chance of ranking well in the regions they target.

Google employs over 200 signals to determine relevance, authority, and quality of content. Among the signals are country-code top-level domains and the location of the site’s server as determined by IP geolocation. Together these factors form a strong signal that a site is relevant to a region. Read more

Google+ and SEO: What You Need to Know

6076488268_9816a320bb_oSince its introduction in 2011, Google+ has been hailed as a ‘Facebook-killer,’ “the biggest change in communications since the interactive website,” as well as a ghost town and a ‘complete failure.’ Whatever your thoughts on Google+ on a personal level, with 540 million active users monthly, you can’t afford to ignore its ramifications on your SEO.

Google’s Changing Strategy

In years past, Google was committed to bringing you the best search results, regardless of who owned those results. As the company has expanded beyond search, Google has increasingly promoted their own Web properties in search results. Nowhere is that change so obvious as Google+. Much more than simply another social network, Google+ has become an increasingly integral part of Google’s overall strategy, including how search results are ranked. Read more

Why You Should Never, Ever Spin An Article

Writing ToolsWriting can be pretty rough work, and putting together a piece of quality content that’s both properly search-optimized and valuable to the reader can be a very tall order.  Wouldn’t it be awesome if you could simply take a single good piece of content and turn it into a hundred pieces or more without having to put in any extra effort? Wouldn’t it be great if, instead of having to pay a hundred writers, you could simply pay one and sell the same piece a hundred times?

Actually, that’s entirely possible – and completely inadvisable. Read more