Although traditional search engine optimization doesn’t hold quite the same weight as it used to, that doesn’t mean it’s not worthwhile to school yourself in a few of the tactics generally associated with SEO. After all, even in the era of semantic search, older techniques can still help you rank – and understanding them can give you a greater understanding of the semantic web, besides.
At any rate, search engine optimization is just like any other field – you’re only as good as what you know. That’s where we come in. Today, we’re going to go over a few advanced, less-understood on-page techniques.
Let’s get started. Read more
Turns out Google’s in the market for an SEO Manager. Apparently, the company’s product pages – search aside, of course – don’t actually have the best SEO in the world. Who would’ve thought? Read more
Panda 4.2 has arrived. Unsurprisingly, the Internet is still here. In case that doesn’t convince you, we found some posts that look at the impact of Google’s most recent update. So now that the hysteria is over, it’s time to get back to work making sure you sites rank well for all the keywords. As usual, we recommend a blend of social media, content marketing, and SEO to properly achieve your goals. To help, here are the best articles on those subjects from July. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
“How can I learn SEO?” is a deceptively simple question. The standard approach is to attempt to appeal to anyone who’s interested in SEO without any idea of your previous experience or the actual reasons you want to learn SEO. That’s fun. Read more
You’ve probably been told on a few occasions that social media’s a pretty important component of content marketing – that social SEO is something that you as a content creator should understand. Maybe you paid attention to the advice, maybe you didn’t. Either way, research recently released by Pew has revealed that more Americans than ever are using Facebook and Twitter as their primary news source. Read more
The recent Google “Phantom” update got the SEO industry into an uproar, which is hardly anything new. But if you’ve followed us and read this roundup for a while, you’ll know we believe that time spent worrying about Google is just wasted time. Focus on creating the best website possible with the most valuable content possible and Google will reward you in the rankings. This is why we always implore you to work social media and content marketing into your SEO efforts to ensure the best achievable results. Check out the posts below to improve your inbound marketing efforts with this winning trifecta. Here’s the best from June. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+. Read more
There was a time when a website’s content didn’t matter all that much. As long as the SEO expert responsible for marketing it played nice with Google’s algorithms, it ranked high. Those days, however, are now far behind us.
Today, Google’s way more selective about what sites it allows at the top of its rankings – and far harsher on the tactics it’s identified as underhanded. What that means is that if you engage in black hat SEO, you’re going to get penalized. If you let too much spam crop up on your site, you’re going to get penalized.
And if your site consists of low-quality, ‘thin’ content, you’re going to get penalized. Read more
If you’re like most webmasters, you probably noticed something troubling at the beginning of last month – namely, that search engine rankings within your industry were all over the place. Some websites completely tanked, others rose straight to the top; worse still, it all happened seemingly without rhyme or reason. Not surprisingly, SEOs quickly went wild with speculation.
What was Google doing? Read more
If you’re a regular here, you will have noticed that a lot of our monthly roundups have a focus on recent news in the SEO industry, such as recent actions Google has taken. However, May was a fairly calm month in the world of SEO. So for that reason, you’ll see a lot of informational and tutorial types articles in this roundup. From performing your first SEO audit to building a social media strategy that works, these are the best articles that we found in May. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
SEO has existed in some form or another for almost two decades, and I’ve had a front row seat to it all. You could say Google and I have had a pretty intimate relationship for the majority of my career; we’ve been through a lot together. Read more
It’s official: as of April 21, 2015, “mobile friendliness” is now a ranking factor. What that means is that if your site is not optimized for mobile browsing, it won’t just leave you with a bunch of dissatisfied users. It’ll also leave you with a ranking penalty.
Even if it’s a small penalty, there’s no point in getting hit with it if it’s easily avoided. Read more
No matter what Google does, there are always good names associated. We have penguins and pandas rampaging through the web and if that wasn’t enough, now we have “mobilegeddon.” And for good reason. Have you looked around these days? Everyone is doing everything on their mobile phones. Marketing content? Expect it will be read on a smart phone. Sending tweets? Same thing. Google is just embracing the obvious. So with that being said, check out the articles we thought were the most relevant from April. And let’s be honest, it’s probably going to happen on your phone. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
Do you use LinkedIn or SlideShare for your business? Did you know you can improve your search engine optimization (SEO) with these channels? With a few simple techniques, you can optimize your LinkedIn and SlideShare assets to achieve higher search rankings organically. Read more