As I’m certain many of you are already aware, Google recently acquired Deepmind, an artificial intelligence firm with a focus on machine learning. You’d be forgiven for thinking the corporation is looking to augment its new army of robots with better intelligence (all the better to kick off the machine uprising with?). After all, this purchase came directly on the tail end of a flurry of robotics acquisitions, of which Boston Dynamics was the capstone. And while smart robots could certainly be in Google’s future, that isn’t the reason Google bought the startup.
See, what a lot of people appear to have forgotten in light of Google’s recent innovations and inventions is that it is, at its core, about search. When Larry Page and Sergey Brin first founded the company back in 1986, they set out to build a better search engine. Although their success has allowed the organization to branch out into pretty much any technological field it sees fit, the goal of building a better web remains the bread and butter of Google. Read more
Since it first exploded onto the scene back in 2003, WordPress has established itself as one of the best content management systems in the world. It’s not terribly difficult to see why, either. It’s got one of the most user-friendly interfaces around, and is equipped with excellent features and functionality for both free and paying users. Because of this immense popularity, there exists a staggering amount of plugins with which writers can optimize their blogs.
One thing I (and many others) love about the platform is that much of the SEO is already built into the blog design. Using a tool such as All-In-One SEO should truthfully be enough for even the biggest SEO newbie to properly optimize their blog posts. However, that doesn’t mean proper optimization is a cakewalk. If you aren’t taking the necessary steps to write SEO-friendly posts to begin with, you’re not tapping into the full potential of the platform. Read more
Hudson, FL, February 24, 2014 – ASEOHosting, a provider of premium multiple IP hosting, has commented on the confusion surrounding the optimal use of IP addresses for search engine ranking in specific geographic areas. Many business web masters and SEOs do not have a clear idea of the best strategy to ensure that market-specific sites have the greatest chance of ranking well in the regions they target.
Google employs over 200 signals to determine relevance, authority, and quality of content. Among the signals are country-code top-level domains and the location of the site’s server as determined by IP geolocation. Together these factors form a strong signal that a site is relevant to a region. Read more
Writing can be pretty rough work, and putting together a piece of quality content that’s both properly search-optimized and valuable to the reader can be a very tall order. Wouldn’t it be awesome if you could simply take a single good piece of content and turn it into a hundred pieces or more without having to put in any extra effort? Wouldn’t it be great if, instead of having to pay a hundred writers, you could simply pay one and sell the same piece a hundred times?
Actually, that’s entirely possible – and completely inadvisable. Read more
The only constant in search is change. Every time you think you have Google figured out, they switch it up again. The search engine giant kept the SEO world guessing in 2013 by changing their algorithm over five hundred times, a trend that will most likely continue this year. It’s important to stay a step ahead, so in that spirit, here are five bold SEO predictions moving forward in 2014.
Conversational Search via Natural Language Processing
In 2013, Google made most keyword data private, a move that many saw as a declaration of war on keywords. As of this writing, the dreaded “Not Provided” is at a return rate of 82%, with that number expect to rise to 100% by June. The message is clear: spamming website content with keywords will no longer work. Search Engine Optimizers should continue to move away from focusing on search queries and instead create high quality content that is written to attract the attention of conversational search. Read more
Hudson, FL, January 29, 2014 – ASEOHosting, a provider of premium multiple IP hosting, has announced the availability of several new country-code top-level domains to its clients. The new ccTLDs will be an invaluable addition for webmasters seeking to increase their exposure in international markets and broaden the link diversity of their site portfolios.
Among the new ccTLDs are Austria(.at), Portugal(.pt), Macedonia(.mk), Lithuania(.lt), Hungary(.hu), Poland(.pl), Switzerland(.ch), Greece(.gr), Belgium(.bg), and the Czech Republic(.cz). Read more
In the continuing saga of big companies implementing SEO strategies that get them a spanking, Rap Genius has had its SERP positions wiped out by Google.
Rap Genius is a lyrics site that allows its users to comment on lyrics, explaining and analyzing their meaning. The lyrics industry is a cutthroat niche, with a large number of sites fighting it out for the top SERP positions. Among its competitors, Rap Genius is a standout for the quality of the site and the insightful commentaries, but apparently the company’s owners decided that wasn’t good enough, and implemented a link building strategy that even a neophyte SEO could have told them wasn’t wise. Read more