Search engine optimization can be pretty complicated – especially if you’re new to it. While it’s nowhere near as difficult and technical as some ‘experts’ and ‘gurus’ would have you believe, the learning curve can still be fairly steep. Truth be told, there’s a very good chance that – unless you’re some sort of seasoned expert yourself – you’ve made a bunch of mistakes optimizing your website.
Don’t get too bummed out about that, though. After all, making mistakes is one of the best ways to learn, right? The first step, of course, is knowing that you messed up in the first place.
To that end, here are a few of the lesser-known mistakes many webmasters tend to make when optimizing their site. Read more
You gotta give Google credit. They certainly have timing. In the weeks leading up to Halloween, they decided to roll out Penguin 3.0, which certainly gave a fright to those who practice less than savory SEO techniques. These kind of updates to the Google algorithm are yet another reminder that successful SEO is the result of hard work and engaging a variety of strategies to drive traffic to your site. In that spirit, we’ve rounded up the most relevant articles from the fields of SEO, content marketing, and social media to help your business develop a winning inbound marketing plan. These are the best we found in October. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
The long awaited and widely anticipated Penguin 3.0 update from Google is finally here. It’s nearly finished rolling out as I write.
If there’s one thing the SEO industry is obsessed with, it’s the future. Whether reacting to Google algorithm updates or integrating the newest techniques, SEO is all about moving forward and staying relevant. In that spirit, we like to collect the most interesting and relevant articles from the fields of SEO, content marketing, and social media each month to help you and your business stay ahead of the curve. Here are the ones that stuck out to us in September and October. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
At Search Marketing Expo East, Google’s Gary Illyes presented on an HTTPS panel and shared some very interesting data and history on Google’s HTTPS ranking signal.
The Old Days Of Link Building
There was a time not too long ago when link building was one of the most vital components of search engine optimization. The more links a website received, the higher it ranked. As time went on, Google tweaked and updated its link ranking algorithms. Link building became as much about quality as it was about quantity.
It didn’t take long for the SEO community to coin a new term in order to describe the process by which a link valued (or devalued, as it were) a page. Link Juice, as it’s known, became a common phrase in any discussion of Search Engine Optimization. The idea was that whenever a page linked to another, some of that page’s ‘value’ would transfer to the target. Read more
Each month, we like to collect the most interesting and relevant articles from the fields of SEO, content marketing, and social media. This time around Google dominated the news cycle with their two announcements, one regarding HTTPS and the other marking the end of Google authorship. Mixed in among these major news items, we’ve also included a number of well-written and informative industry posts that caught our eye in August. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
Yesterday, someone explicitly threatened to launch a negative SEO attack against our website. Unless we pay a sum of money in the next 24 hours, our backlink profile will be flooded with toxic links.
By now, you’ve already had it drilled into your head on a regular basis – search engine optimization is about as far from dead as possible. Although it’s certainly more content-oriented now than in the past, its importance to one’s success on the web literally cannot be understated. If your site isn’t properly optimized, it’s not going to rank. If it doesn’t rank, users don’t find it. And if users don’t find it, well… You probably shouldn’t quit your day job. Read more
As the summer draws to a close, we know that you don’t want to spend all your time searching searching the Internet high and wide for the best articles. That’s why we gather up each month’s highlights from the worlds of social media, content marketing, and SEO for your convenience. Here’s our favorites from July. If you’re looking for the same great content in between roundups, don’t forget to check in with us on Twitter, Facebook, and Google+.
Many of us in the search industry were caught off guard by the release of Panda 4.0. It had become common knowledge that Panda was essentially “baked into” the algorithm now several times a month, so a pronounced refresh was a surprise.
A survey carried out back in 2010 found that 97% of consumers research online before purchasing at a brick-and-mortar store. I’ll admit, the world has changed a bit since then. There’s more of a focus on digital shopping than ever before, and the number of channels through which consumers research their purchases has expanded considerably. Users now look not only to search engines and digital storefronts, but also to social media and promotional emails.
On the surface, one might think that this makes an online storefront somewhat less important than it was in the past. Read more
I’ve said on several occasions that the world of search engine optimization has changed a great deal over the past few years. With the rise to prominence of social media, we’ve seen an entirely new paradigm take hold. Rather than being about the search engine, today’s SEO is far more focused on the people using it.
Let’s talk about that. Read more