I suppose there’s a certain allure to algorithm chasing, really. You’re on the bleeding edge of search engine optimization; an expert that all other marketing professionals look to for advice on how they can game the system created by Google. You’re constantly adapting, modifying, and re-working your strategies to adapt to the latest algorithmic change. Read more
In the month since our last roundup, there has been a lot of news in the SEO community. First off, Google has been indicating a major update to their mobile search algorithm, so you better make sure your site is up to speed. We’ve included a couple of articles below that should help you determine if you need to do anything before April 21st. Also, a major vulnerability in WordPress SEO by Yoast was announced, so if you haven’t updated the popular plugin recently, do so. With those big news items out of the way, we’ll get to the rest of the roundup. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
How you optimize your web page – the design, copy and placement of various elements – can have a huge impact on how your site ranks in search results. Ranking higher on the pages of Google and Bing can, in turn, mean more views, social media shares and likes, and most importantly, new customers discovering your product or service. Read more
The birth of Google’s Penguin algorithm – designed to cut down on link spam – had one rather unfortunate side effect. No, I’m not talking about all the webmasters claiming they were unjustly penalized by the algorithm. Rather, I’m talking about a new, underhanded tactic being practiced by all the black hat search engine marketers. Read more
Since our last roundup, Google has announced that they will begin indexing tweets, which is yet another example that social and SEO are tied together in many different ways. Additionally, the world has gotten so crazy that this month in the content marketing section, we have included lessons from both BuzzFeed and journalists. This is just another example of how important content marketing is to all publishers, from news outlets to viral sites. We’ve also rounded up what we thought were the best of the rest from the fields of SEO, content marketing, and social media. Check out these great articles, and if you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
It’s 2015 and by now you’ve been told, again and again, the importance of developing valuable content to increase your visibility in search. It’s time to cut through the noise and step up with some advice you can actually use to generate results from content development. Read more
We hope everyone is off to a great 2015. As SEO is a constantly evolving industry, the new year often calls for an updated game-plan and expanded strategies. In that spirit, we found a number of articles that should help you as you map out what comes next. One thing that will remain consistent is the role of social media and content marketing in SEO, as evidenced by the recent Google decision to show tweets in the search results. So, make sure to scroll your way down to those respective sections, because these elements all work best when working together. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
If at one point you’ve bought links, hired an SEO agency, or received a sudden decrease in website traffic, then this blog post is for you. Read more
The great thing about the end of any year is all the ‘End of Year’ articles. You have ‘Best of’ articles, ‘worst of’ articles, lists of what we learned last year, and how to prepare for next year. And let us tell you, we have plenty of those in our final roundup of 2014. If there’s one thing about inbound marketing, or its pillars of SEO, content marketing, and social media, it’s that this is an ever-changing industry. There are always lessons to be learned and strategies to evolve. In that spirit, we’ve rounded up the most relevant articles from the fields of SEO, content marketing, and social media to help your business develop a winning inbound marketing plan. These are the best we found in December. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+. Also, keep your eye out for Marty McFly in 2015. Read more
In the world of content marketing, there’s a longtime misunderstanding even greater than the mislabeling of big data. I’m talking about demand generation and lead generation – two terms which are all too often used interchangeably. The truth is that they’re two very different approaches to content creation – and using the wrong one can mean a whole lot of wasted effort on your part.
Perhaps we shouldn’t get too far ahead of ourselves. Let’s start with an explanation of the difference between demand generation and lead generation. That’ll help us explain why the two are so often mixed up with one another, in addition to giving us a springboard into a discussion on optimization. Read more
Since our last roundup, we’ve eaten a lot of turkey, watched a lot of football, and spent some valuable time with the family. Now that Thanksgiving is in the rear view mirror, it’s time for online businesses to get their houses in order for the upcoming holiday season as well for a new year. Based on Forrester research from last month, Facebook may not be the best place to focus your efforts, but we’ve found a number of posts that should get you going in the right direction. These are the most relevant articles from the fields of SEO, content marketing, and social media in November. Enjoy! If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
Every business that competes in a local market and who competes for the display of localized results in SERPs will likely find the need to conduct a local SEO audit at some point. Read more
Note: This guide assumes at least a basic knowledge of Drupal, including module installation. If you run into trouble, read through the Drupal Tutorial.
It may not be as popular as WordPress, but you’ll nevertheless find plenty of website owners who swear religiously by Drupal. It’s not hard to see why, really. There’s a lot to love about it.
It’s an incredibly secure platform and frequently updated besides. Drupal’s also easy to customize, with a bevy of both free and premium plugins available to webmasters and an intuitive web interface that makes it ideally suited to manage a large volume of content. Last but certainly not least, it’s extremely powerful from an SEO standpoint. Read more
We’re going to start today’s piece off with a few statistics: One third of mobile searches have local intent – meaning 66% of people searching on smartphones and cell phones are looking to purchase something in their immediate area(one-fifth on PCs). Fifty percent of those searches lead the user to visit a retail outlet (34% on desktops/laptops/tablets).
How about a few more statistics? Overall, 74% of Internet users search with local intent. 61% of local searches directly result in a purchase. More than 100 million people a month use Google Maps to find local business information.
Suddenly, local search seems a whole lot more important, doesn’t it? Read more