The Blog

SEO, Content Marketing, and Social Media: The Best of August 2014

i am creativeEach month, we like to collect the most interesting and relevant articles from the fields of SEO, content marketing, and social media. This time around Google dominated the news cycle with their two announcements, one regarding HTTPS and the other marking the end of Google authorship. Mixed in among these major news items, we’ve also included a number of well-written and informative industry posts that caught our eye in August.  If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

A Real World Negative SEO Case Study

Yesterday, someone explicitly threatened to launch a negative SEO attack against our website. Unless we pay a sum of money in the next 24 hours, our backlink profile will be flooded with toxic links.

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Five Must-Know SEO Secrets (That You Probably Don’t Know)

SEO SecretsBy now, you’ve already had it drilled into your head on a regular basis – search engine optimization is about as far from dead as possible. Although it’s certainly more content-oriented now than in the past, its importance to one’s success on the web literally cannot be understated. If your site isn’t properly optimized, it’s not going to rank. If it doesn’t rank, users don’t find it. And if users don’t find it, well… You probably shouldn’t quit your day job. Read more

SEO, Content Marketing, and Social Media: The Best of July 2014

fireworks 2014As the summer draws to a close, we know that you don’t want to spend all your time searching searching the Internet high and wide for the best articles. That’s why we gather up each month’s highlights from the worlds of social media, content marketing, and SEO for your convenience. Here’s our favorites from July.  If you’re looking for the same great content in between roundups, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

Panda Pummels Press Release Websites: The Road to Recovery

Many of us in the search industry were caught off guard by the release of Panda 4.0. It had become common knowledge that Panda was essentially “baked into” the algorithm now several times a month, so a pronounced refresh was a surprise.

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What Role Does Optimization Play In Creating A Digital Storefront?

Optimization Digital StorefrontA survey carried out back in 2010 found that 97% of consumers research online before purchasing at a brick-and-mortar store. I’ll admit, the world has changed a bit since then.  There’s more of a focus on digital shopping than ever before, and the number of channels through which consumers research their purchases has expanded considerably. Users now look not only to search engines and digital storefronts, but also to social media and promotional emails.

On the surface, one might think that this makes an online storefront somewhat less important than it was in the past. Read more

What Google’s Acquisition of MDialog Means For YouTube Marketing

Google Acquires MDialogFor those of you who haven’t already heard, Google in late June acquired mDialog – a video advertising firm that specializes in helping large media companies measure and deliver video content to a wide range of connected devices. The implications of this purchase seem to be quite clear. Google’s looking beyond the PC to other platforms; it’s hoping to expand its large marketing arm to smartphones, tablets, and video game consoles.

That isn’t all Google’s looking to do – there’s a bit more to this purchase. Read more

Just How Much Has SEO Changed?

SEO Changing?I’ve said on several occasions that the world of search engine optimization has changed a great deal over the past few years. With the rise to prominence of social media, we’ve seen an entirely new paradigm take hold. Rather than being about the search engine, today’s SEO is far more focused on the people using it.

Let’s talk about that. Read more

SEO, Content Marketing, and Social Media: The Best of June 2014

lazy readingWe know everyone is trying to get out of the office early to start their July 4th weekends, so we won’t waste too much of your time getting to the roundup. If you’re new to this, each month we gather up the best articles from the worlds of social media, content marketing, and SEO for your convenience. Here’s our favorites from June. Feel free to enjoy them on the beach or by the pool, and if you’re looking for the same great content in between roundups, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird

If you’re reading the Moz blog, then you probably have a decent understanding of Google and its algorithm changes. However, there is probably a good percentage of the Moz audience that is still confused about the effects that Panda, Penguin, and Hummingbird can have on your site.

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How To Integrate Non-Invasive Advertising Into Your Website

How To: Non-Invasive AdsIt’s no secret that online marketing has been suffering in recent years.  The use of ad blockers is on the rise, fueled primarily by poor advertising practices. That’s bad news for webmasters who draw most of their revenue from advertising partnerships – and even worse news for marketers.

“The majority of feedback from readers is that they block because of the nuisance of ads,” Destructoid founder Niero Gonzalez told Forbes in 2013, after finding out that over half of his visitors used ad-blocking software. “People are fed up with ads that expand and blow up in their face. If I wasn’t in the publishing industry, I would definitely use it.” Read more

Five Tips For Making Your Site More Navigable

Website NavigationI’ve said it before, and it bears mentioning again: search engine optimization has changed. Back in its early days, when the Internet was still in its infancy, SEO was all about manipulating search algorithms; it was all about nailing down the most successful ranking tactics. Content was often a secondary concern.

In other words, the early days of SEO were about the engine rather than the user.

That’s no longer the case. With every update to its algorithms, Google’s making its search engine a little bit smarter and a little bit more capable of determining what a user will find interesting. On top of that, social media comprises a huge chunk of most web traffic – if someone finds a page interesting, they’re probably going to share it with their friends over Reddit, Facebook, or Twitter. Read more

SEO, Content Marketing, and Social Media: The Best of May 2014

chopping woodIn last month’s roundup we declared that it had been a calm month in the world of SEO, that “there were no major Matt Cutts declarations or Google updates that sent the industry scrambling.” Then, about two weeks ago, Mr. Cutts fired off this tweet, “Google is rolling out our Panda 4.0 update starting today.” So that was pretty major. However, the Panda updated wasn’t the only news in May, so we’ve rounded up the best of the rest from the worlds of social media, content marketing and SEO for your convenience. Enjoy, and if you’re looking for the same great content the rest of the month, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

A Prioritized Web Development & Site Migration SEO Checklist

My friend and ex-colleague Modestos Siotos has written an authoritative piece on site migration over on the Moz blog and there’s no way I even want to go anywhere near improving on that.

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