AseoHosting Blog

Month: May 2012

How Rich Snippets Can Increase Your Click-Through Rate!
Historically, the meaning of web content has been largely unfathomable to search engines, which indexed fairly clumsy indicators of content like keywords to get a sense of what a web page is about.
Semantic markup, however, allows search engines to have some understanding of what certain parts of a page’s content refers to and include that information in the text that they display below the links on SERPS (known as snippets).
Semantic markup helps Google understand page details. For example, it can identify price and customer reviews. Consequently, Google can display this information in search results. This is visible in the image.
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May 30, 2012
10 Proven Tips to Boost Your Website’s Speed.
Embeds like analytics scripts, tracking scripts, and social media widgets are not always designed and written as well as one might hope; consequently, including too many of them in a web page can incur large slowdowns in loading time. Indeed, this Ghostery study shows such slowdowns.
Top Ten Ways To Improve Site Speed
As we saw in Part One of our series on website optimization, a slow site can seriously impact user experience. Anything over 3 seconds is going to be an irritation to users, and irritated users lead to lost sales, reduced conversions, and higher bounce rates. For instance, figures released by Walmart show that increased load times are significantly correlated with lowered conversion rates. Specifically, a precipitous drop occurs as load times increase between one and three seconds. (more…)
May 24, 2012
Are Slow Load Times Killing Your Sales (6 Infographics)
Are Slow Load-Times Killing Your Conversion Rate – Part One: 6 Best Infographics
We’ve all experienced that frustration—when a page takes forever to load, burdened by unoptimized images, widgets, and analytics scripts. To make matters worse, these elements often pull from scattered servers, creating unnecessary lag with each round-trip request. Today, we’re going to have a look a 6 of the best infographics on the subject, and next week we’ll show you the top 10 causes of slow web pages and what you can do to fix them.
1) Instant America by Mashable
Unsurprisingly, Americans demand speed—whether from waiters, sales staff, or websites. In fact, slow-loading sites frustrate us most, as Mashable’s infographic clearly shows.
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May 17, 2012
Yahoo! Introduces New Website Marketing Tools
In recent months Yahoo have been hitting the headlines more for their boardroom drama and patent trolling than their innovations and services. But with the recent introduction of the Yahoo! Marketing Dashboard, they have created a product that many small and medium businesses and startups who lack the resources to invest in more pricey web site analytics should definitely take a look at.
Yahoo! already offer a host of services for small businesses, including Yahoo! Finance and Mail. With the Marketing Dashboard they aim to provide a way for businesses to track the effectiveness of their marketing campaigns and discover new opportunities for growth.
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May 9, 2012