Month: June 2012

  • Four Ways to Ensure Your Site Gets Crawled Frequently

    Four Ways to Ensure Your Site Gets Crawled Frequently

     

    There’s nothing more frustrating for a webmaster than having to wait to be crawled. After you perfect your on-site SEO, create great content, and ensure a spider-friendly link structure, you can only wait. You wait for the search engine crawlers to visit.

    Google will crawl your site at a frequency it determines, and while you can use Google Webmaster Tools to set a crawl rate, that will just limit crawls to a rate below the one you specify to prevent your server from getting hammered. It won’t encourage Googlebot to pay a visit any more frequently if its algorithms decide that there is no need. There are, however, methods you can use to speed up the bots crawl rate, and today we’ll  have a look at 4 of them.

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  • Three Top Tips for Building A Natural Backlink Profile

    Three Top Tips for Building A Natural Backlink Profile

    As we all know, back-links are a critical factor of search engine ranking algorithms. Getting more incoming links from better sources is a sure-fire method for improving a site’s position in SERPs. Google’s Penguin algorithm update now penalizes unnatural link-building techniques.

    Google prioritizes rankings that serve users’ needs—and since shady link-building tactics undermine this goal, the algorithm actively demotes such sites. To help you stay compliant, here are three safe backlink strategies that won’t trigger Google’s spam filters.

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  • Five Best Practices to Avoid A LinkedIn-Style Password Embarrassment

    Five Best Practices to Avoid A LinkedIn-Style Password Embarrassment

    There’s nothing more embarrassing for a web-based company than allowing their user’s personal data to be revealed on the open Internet.

    Websites and services have an ethical duty to protect the private data entrusted to them, and yet, time and again, we hear of hugely popular web services like LinkedIn and Last.fm engaged in password practices that are very definitely not the best.

    On top of the ethical duty, significant costs associate with lax security, including danger to business continuity, loss of reputation, and legal consequences for failure to adhere to data protection regulations.

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  • Top Five Reasons Your Website’s Visitors NOT Bounce!

    Top Five Reasons Your Website’s Visitors NOT Bounce!

    recently confirmed Google doesn’t use bounce rate as a signal for search engine ranking; this offers little comfort to website owners whose visitors won’t stick around.

    A site’s bounce rate is, specifically, the percentage of visitors that leave the site from the page on which they arrived without interacting or following navigation. Sites with a high bounce rate are falling at the first hurdle, and it can often be difficult to determine exactly which factors are repelling users. Today we’re going to have a look at the five most likely reasons that your site is failing to engage people.

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