The Blog

Archive for June 27, 2012

Four Ways to Ensure Your Site Gets Crawled Frequently

 

There’s nothing more frustrating for a webmaster than having to wait to be crawled. After you’ve perfected your on-site SEO, created some great content, and ensured you have a spider-friendly link structure, all you can do is sit back and wait for the search engine crawlers to come a-knocking. Google will crawl your site at a frequency it determines, and while you can use Google Webmaster Tools to set a crawl rate, that will just limit crawls to a rate below the one you specify to prevent your server from getting hammered. It won’t encourage Googlebot to pay a visit any more frequently if its algorithms decide that there is no need. There are, however, methods you can use to speed up the bots crawl rate, and today we’ll  have a look at 4 of them.

Read more

Three Top Tips for Building A Natural Backlink Profile

Links in the chain

Patricia Oliveira

As we all know, back-links are a critical factor of search engine ranking algorithms. Getting more incoming links from better sources is a sure-fire method for improving a site’s position in SERPs. With the coming of Google’s Penguin algorithm update, techniques that seek to build links in ways that look unnatural are being penalized. Google wants its rankings to reflect the needs and interests of its users, and those sites that are employing shady link-building techniques are thought -reasonably- to be less likely  to meet that aim. With that in mind, here are three ways that webmasters and site owners can generate backlinks that aren’t going to ring alarm bells in Mountain View.

Read more

Five Best Practices to Avoid A LinkedIn-Style Password Embarrassment

There’s nothing more embarrassing for a web-based company than allowing their user’s personal data to be revealed on the open Internet. Websites and services have an ethical duty to protect the private data entrusted to them, and yet, time and again, we hear of hugely popular web services like LinkedIn and Last.fm engaged in password practices that are very definitely not the best.

On top of the ethical duty, there are significant costs associated with lax security, including danger to business continuity, loss of reputation, and legal consequences for failure to adhere to data protection regulations.

Read more

Top Five Reasons Your Website’s Visitors Bounce

A youth bouncing on a trampoline

Matt Cutts‘ recent confirmation that Google don’t use bounce rate as a signal for search engine ranking will be of cold comfort to website owners who are confounded by their visitors’ refusal to stick around.

A site’s  bounce rate  is the percentage of visitors that leave the site from the page on which they arrived without interacting or following navigation. Sites with a high bounce rate are falling at the first hurdle, and it can often be difficult to determine exactly which factors are repelling users. Today we’re going to have a look at the five most likely reasons that your site is failing to engage people.

Read more