AseoHosting Blog

Month: March 2013

  • The Human Side of SEO: Building Connections That Matter!

    The Human Side of SEO: Building Connections That Matter!

    Back in the day, SEO focused on pleasing algorithms. The goal was to create sites that appealed to them. Algorithms were especially happy with lots of keywords. They also liked many links with relevant anchor text.

    The natural result was sites that appealed to algorithms, but weren’t quite up to snuff for human beings. Over the years, however, Google has improved its ability to determine what human beings like in their SERPs. Consequently, many previously successful SEO methods have become obsolete.

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  • Why Content Marketing Dominates on Mobile Devices

    Why Content Marketing Dominates on Mobile Devices

    For traditional advertisers, mobile is a bit of a head-scratcher. Display advertising revenue is in decline generally, but with the restricted screen real estate on mobile devices, there’s not a lot of space for advertising. Forms of advertising that rely on spatial dimensions, like banner ads, are not well suited to mobile platforms. Temporal advertising is more successful. That is, advertising that takes advantage of a viewer’s time, using the whole of the mobile display. Examples include interstitial ads in text (as seen in apps like Flipboard), or the pre-roll advertising that has become ubiquitous in popular videos.

    These forms of advertising are missing a trick. They often don’t aspire to virality; instead, they piggyback on the virility of other content, taking advantage of the popular rather than targeting popularity for themselves. However, while users will tolerate a small portion of larger screens being taken up with advertising, they are much less willing to put up with interruptible advertising.

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  • Is Outsourcing Your Social Media Management Worthwhile

    Is Outsourcing Your Social Media Management Worthwhile

    Many small businesses find getting to grips with social media to be a troublesome aspect of online promotion. They often oversell and alienate potential followers, go overboard with sharing to the point of spamming, or set up a Facebook page or Twitter account, send a tweet or two, and then completely forget about it.

    Social media for businesses is a marketing tool, and as with all marketing tools its use has to be consonant with overarching business goals. But, it’s not as simple as filling a page with products and declaiming how awesome you and your team are.

    In creative writing classes, students are often told that the number one rule is “show, don’t tell”. The same rule can be applied to social media. Brands need to demonstrate their value to potential followers and sharers, rather than declaring it in overwrought PR speak or heavy product promotion. Authenticity is key. (more…)

  • SEO And The Elusive Controlled Experiment

    SEO And The Elusive Controlled Experiment

    Over on Search Engine Land, the perennial discussion of the benefits and disadvantages of using subdomains vs. directories has recently been reignited.
    In his post, 5 Whopping Lies That Keep SEO At Status Quo, Ian Lurie, presents as his 4th most egregious lie:

    “We Can Put The Blog On A Subdomain. It’s Fine.”

    The conversation on this issue has been swinging back and forth for a long time, with people on both extremes and quite a number in the middle who claim that it doesn’t matter at all for SEO. which is also Google’s stated position.

    Micheal Martinez, of the excellent SEO Theory blog responds in the comments that:

    “You and [Rand] Fishkin are completely wrong on the subdomain issue. It’s a shame this kind of misinformation is still being shared on major SEO Websites like Search Engine Land.” (more…)