Back in the day, SEO was all about discovering what the algorithms liked and creating sites that tickled them in just the right spot. Nothing made the algorithms happier — to indulge in a bit of anthropomorphism — than to see lots of keywords and lots of links with lots of relevant anchor text.
The natural result was sites that appealed to algorithms, but weren’t quite up to snuff for human beings. Over the years, however, Google has become better at determining what it is that human beings like in their SERPS, and many of the previously successful SEO methods have fallen by the wayside. Read more
Over on Search Engine Land, the perennial discussion of the benefits and disadvantages of using subdomains vs. directories has recently been reignited.
In his post, 5 Whopping Lies That Keep SEO At Status Quo, Ian Lurie, presents as his 4th most egregious lie:
“We Can Put The Blog On A Subdomain. It’s Fine.”
The conversation on this issue has been swinging back and forth for a long time, with people on both extremes and quite a number in the middle who claim that it doesn’t matter at all for SEO. which is also Google’s stated position.
Micheal Martinez, of the excellent SEO Theory blog responds in the comments that:
“You and [Rand] Fishkin are completely wrong on the subdomain issue. It’s a shame this kind of misinformation is still being shared on major SEO Websites like Search Engine Land.” Read more