Traditionally, businesses have been broken into units, each of which has a particular area of expertise and responsibility. Public relations handled interactions with the media, marketing was responsible for getting the word out, and SEO for bringing in traffic by any means. Then there’s customer service, sales, administration, manufacturing, and so on. Each a little dukedom with feudal responsibility to its C-Level royal court.
SEO is changing; its role is blurring and stretching beyond the areas that used to be its core competencies: bringing in traffic by technical optimization of a site and link building. Now more properly referred to as inbound marketing, in an age where a web presence is central to any company’s revenue stream, and Google are cracking down hard on tactics they disapprove of, content has moved center stage.
Capturing real-time analytics is all the rage at the moment. Knowing exactly what’s going on at every moment is deemed an important part of site management. If you often find yourself wasting the hours away staring at Google Analytics as your site visitor numbers wax and wane, you’re probably over stressing yourself, too much information can be harmful as too little, but you’ll be pleased to know that Google has recently released a raft of improvements to their real-time features.
The productivity killing aspects of real-time data aside, it can, on occasion, be very useful to track exactly what’s happening on a site at a particular moment, rather than relying on aggregate data where useful information often falls between the cracks of statistical agglomeration.
As an industry, SEOs have absorbed the message that ‘short is sweet’. We know that the attention span of surfers is limited. They don’t tend to luxuriate in the written word, enjoying writing for writing’s sake. Instead they want short, informative, actionable content without the clutter of unnecessary verbosity. We’ve also fully taken on board the idea that content should be pitched at the lowest possible reading level, so as not to alienate potential readers and customers.
When done well, short, simple content is great. When done badly, it results in either content that is so thin it isn’t worth reading at all, or content that appears to be aimed at an audience who have just put aside their copy of Ten Little Fingers and Ten Little Toes.
It’s become blogger lore that content should be written in this way; however, there are quite a few reasons, both from the perspective of SEO, and from the perspective of content marketing, that adding longer form content written for educated adults into the mix can actually bring some noticeable benefits to corporate blogs and websites.
April may bring May flowers, but it also brings a new crop of SEO, content marketing, and social media content that we are thrilled to share with you. So, without further ado, here’s the most informative and interesting content that we came across during the last month.
Even if you have zero interest in programming or SEO, I’m convinced you’re going to be glad you decided to read this blog post. And to make it a total no-brainer for you, I’m offering a 100% money back guarantee. Sound good? Keep reading.
With the latest chit chat that Google is going to release the next version of Google Penguin soon, I think it is a good time to remember how you can easily detect unnatural links in your sites’ profile. This detection technique can to be used for any site, even if it did not receive a penalty or unnatural link warning. It is a good technique that you can use to understand and manage the risk that you might be exposed to when the next unnatural link update comes.