Anyone who does a lot of WordPress installation and configuration will have developed a set of plugins that they install on every new site. We get to know the quirks and functions of our default set as well as we know the back of our hands. It’s a useful productivity habit.
I’m always happy to try out something new, but if you have a core selection of plugins, it’s easy to keep track of security issues and monitor the progress of development. It also allows me to construct a well-worn workflow so that WordPress installations can be completed quickly and efficiently.
A little over a year after its introduction, the Penguin algorithm was given a major update. As many have discovered, Penguin has had sweeping effects on the way Google deals with sites it considers to be trying to game the system with over-optimization.
Since Penguin first hit the servers, there have been two significant updates, both of which were largely tweaks or minor data refreshes. Penguin 4 brings a major update to the core algorithm and is expected to delve far deeper into sites in search of spammy tactics.
In case you’re confused by the versioning numbers. This is the 3rd revision of the Penguin web spam program, so we’re on Penguin 4. However, it’s the first major revision of the algorithm that underlies the Penguin program, so that’s being called Penguin 2.0. Continue reading →
The flowers arrived as expected in May, but so did a new Penguin update from Google. Now, more than ever, it’s important to make sure your SEO is being done the right way. In that spirit, we’ve gathered up the best SEO, content marketing, and social media articles from May. Take a moment to check out this informative and interesting content for some great suggestions.
By the time the Panda and Penguin updates from Google had been rolled out the internet changed almost instantly, and although my niche sites suffered dramatically as a result (as did my income) the simple fact is that these changes were for the better.
Marketing moves fast. The SEO strategies that win today – creating high-quality content, focusing on the metrics that matter to clients and investing in digital PR – are often far different than what’s come before them. Next-level marketers and SEOs know what it takes to be successful today, but convincing the powers that be within a business or organization can be challenging. Continue reading →