Month: June 2013

  • My Go-To SEO Plugins For A New WordPress Install

    My Go-To SEO Plugins For A New WordPress Install

    People who frequently install and configure WordPress often develop a standard set of plugins. They install these plugins on every new site. They become very familiar with the quirks and functions of their default set.

    This familiarity is like knowing the back of their hands. It’s a helpful habit for increasing productivity.

    I’m always happy to try out something new, but if you have a core selection of plugins, it’s easy to keep track of security issues and monitor the progress of development. It also allows me to construct a well-worn workflow so that WordPress installations can be completed quickly and efficiently.

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  • Penguin 2.0: Crucial SEO Lessons for Over-Optimized Sites!

    Penguin 2.0: Crucial SEO Lessons for Over-Optimized Sites!

    A little over a year after its introduction, the Penguin algorithm was given a major update. As many have discovered, Penguin has had sweeping effects on the way Google deals with sites it considers to be trying to game the system with over-optimization.

    Since Penguin first hit the servers, there have been two significant updates. However, both were largely tweaks or minor data refreshes. Penguin 4 introduces a major update to the core algorithm and delves much deeper into sites to detect spammy tactics.

    If version numbers confuse you, remember this: Google revised the Penguin spam program three times. They labeled this update Penguin 4. However, they call it Penguin 2.0 because it’s the first major algorithm revision.

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  • SEO, Content Marketing, and Social Media: The Best Of May 2013

    SEO, Content Marketing, and Social Media: The Best Of May 2013

    The flowers arrived as expected in May, but so did a new Penguin update from Google. Now, more than ever, it’s important to make sure your SEO is being done the right way. In that spirit, we’ve gathered up the best SEO, content marketing, and social media articles from May. Take a moment to check out this informative and interesting content for some great suggestions.

    SEO

    Steady your SEO Ship with the Correct Anchor Distribution

    By the time the Panda and Penguin updates from Google had been rolled out the internet changed almost instantly, and although my niche sites suffered dramatically as a result (as did my income) the simple fact is that these changes were for the better.

    Old SEO, Meet New SEO: How to Get Buy-in for Modern Marketing

    Marketing moves fast. The SEO strategies that win today – creating high-quality content, focusing on the metrics that matter to clients and investing in digital PR – are often far different than what’s come before them. Next-level marketers and SEOs know what it takes to be successful today, but convincing the powers that be within a business or organization can be challenging. (more…)