Is SEO dead? Is content marketing the new SEO? Is social media the glue that holds SEO and content marketing together? Regardless of the camp you’re in, we can all agree that some combination of SEO, content marketing, and social media will have a positive impact on your business. That’s why we’ve gathered up the best SEO, content marketing, and social media articles from August for your enjoyment. When you’ve finished reading, let us know your favorites in the comment section below.
Ad Preview Tool: Google’s tool that allows you to preview unbiased organic rankings and paid search ads per any given keyword and geography. Use for checking keyword rankings. When you search on Google.com you will see search results personalized to you so you need to use this tool to figure out how the first page on Google really looks like for the user.
The top 4 SEO practices will not only amaze you at how simple they are, but as for the future of the search engine optimization, these will be the biggest factors. While many of us in the search optimization industry debate back and forth about the radical changes from Google that be, it is a fact they are here and doing what they do nonetheless.
SEO is a highly complex and ever-changing marketing discipline. As a result, myths often creep in and begin to errantly guide the SEO practices of less experienced practitioners.
Any business that hopes to sell products and services needs skilled sales representatives who can bring the merchandise to the customers’ attention and encourage them to make a final purchase. Before, sales reps used to pitch personally to consumers in the malls, over the phone, and even at the doorstep of their very prospects.
SEO, Content and Social Media are so tightly wound together these days that business owners and marketers need to grab every little advantage they can to wring the most out of their efforts in each area.
Anyone who has spent any amount of time in the blogosphere over the last few years understands just how vital search engine optimization (SEO) is for success. They are also likely familiar with the monumental shifts that have taken place in the landscape of SEO over these same past few years.
If you’ve been working with Search Engine Optimization for the past couple of years, you know that local, geo-targeted search results have only increased, almost across the board. If you search for “car insurance” or other seemingly universal search terms, you will come across listings that are geographically closer to where you are (as in, your physical location) even without search modifiers.
If you follow developments in SEO, you’ll know that Google is clamping down on unnatural links in a big way. We think it’s a good thing. Fewer unnatural links inevitably means a focus on relevant, useful links: ones readers find useful. Some of our clients are understandably confused.
If you’ve ever been a SEO or Internet Marketing Consultant, you probably recall the Dark Ages of Technology when you were literally chained to your computer desk. While laptops and tablets offered more freedom to roam, we were still restricted to an extent. Then, the iPhone came along.
Anyone can comment on a blog post. But that doesn’t mean comment marketing is simple. Most Internet marketers treat commenting primarily as a link building tactic (spamming, basically) and don’t really give it a fair shake as a real marketing tactic.
Online marketing and SEO used to be all about banner ads, paid link building, e-mail campaigns, and pay-per-click. Although those things are still used, to be truly relevant to today’s consumer, you must add strategic content marketing in the SEO space to the mix.
Last fall on the Networking Exchange Blog, I presented a 10-step blueprint for building a successful content marketing strategy. The post generated some good discussion, with a few commenters calling attention to some of the basic challenges of this burgeoning marketing tool. In the spirit of those comments, and in the interest of diving into this topic a little further, I thought it would be useful to explore some of the challenges content marketers often face.
You won’t be blogging long before you realize writing regular content takes a lot of regular work—but when you feel like throwing in the towel, don’t. Figure out how to blog more efficiently instead. Consider these five ways to make the most of your blogging efforts by repurposing your existing posts!
As content marketing continues to rule the lands, more and more businesses are looking for ways to publish articles and other forms of valuable content for their website visitors. Content is important for the obvious reason of giving your visitors interesting content to read and share, but more importantly for the lead generation value it brings to the organization.
Our biggest aim at Buffer is to help you share content on social media in better ways. I wanted to look at ways we can help you with this entire process, from finding the content to sharing it, to analyzing your social media posts. So I’ve uncovered some cool ways to do these things that you might not already know.
As Ferris Bueller said “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” And if you are not paying attention to your customers use of social media get customers service issues resolved, then you could be caught with your corporate pants down!
Social media is playing a much larger, essential role in search results for your brand. Succeeding at the game of SEO is no longer about the most number of votes your sites get (as in “whoever has the most back-links wins”), but rather a complex mix of ingredients that includes social media, specific back-links, and a careful use of H1 tags, among others.
In less than a decade social media has become a huge part of our daily lives, our culture and the way we interact with those around us. People typically spend more than 3 hours a day on social media platforms (or at least 8h/day here at Brandwatch), browsing for just about everything imaginable.
We’ll finish up this month’s roundup with Matt Cutts answering the question, “Is page speed a more important factor for mobile sites?”