Hudson, FL, October 22, 2013 – ASEOHosting, a provider of premium multiple IP hosting, has commented on the risks of relying on publicly available PageRank measurements as a metric for determining the efficacy of search engine optimization campaigns. The company, which offers industry-leading SEO-focused web hosting, is concerned that its clients and the wider web development and search engine optimization communities are privileging PageRank measurements compared to other data, which can be detrimental to their efforts to achieve higher ranking on search engine results pages. Read more
Two of the biggest SEO news stories of recent years concerned the Penguin and Panda updates to Google’s algorithms, which were aimed at improving search engine results by combating spammy black hat techniques and returning higher quality results at the top of the SERPs. While these changes had a huge impact on SEO, they were just tweaks and modifications of Google’s existing algorithms. It appears that Hummingbird, which was silently implemented a few weeks ago, is a much more technically significant, perhaps the most thoroughgoing update since Caffeine in 2010 or even since the algorithms were significantly rewritten by Amit Singhal in 2001.
Hummingbird is estimated to affect 90% of search engine results and is likened by Search Engine Land’s Danny Sullivan to a complete replacement of the engine of search. Read more