A survey carried out back in 2010 found that 97% of consumers research online before purchasing at a brick-and-mortar store. I’ll admit, the world has changed a bit since then. There’s more of a focus on digital shopping than ever before, and the number of channels through which consumers research their purchases has expanded considerably. Users now look not only to search engines and digital storefronts, but also to social media and promotional emails.
On the surface, one might think that this makes an online storefront somewhat less important than it was in the past. Continue reading