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Archive for October 13, 2014

SEO, Content Marketing, and Social Media: The Best of September 2014

LOOKING AHEADIf there’s one thing the SEO industry is obsessed with, it’s the future. Whether reacting to Google algorithm updates or integrating the newest techniques, SEO is all about moving forward and staying relevant. In that spirit, we like to collect the most interesting and relevant articles from the fields of SEO, content marketing, and social media each month to help you and your business stay ahead of the curve. Here are the ones that stuck out to us in September and October. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

Google: More First Page URLs In Search Results Are HTTPS Relative To The URLs On The Web

At Search Marketing Expo East, Google’s Gary Illyes presented on an HTTPS panel and shared some very interesting data and history on Google’s HTTPS ranking signal.

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How Important Is Link Juice To Modern Site Optimization?

Link JuiceThe Old Days Of Link Building

There was a time not too long ago when link building was one of the most vital components of search engine optimization. The more links a website received, the higher it ranked. As time went on, Google tweaked and updated its link ranking algorithms. Link building became as much about quality as it was about quantity.

It didn’t take long for the SEO community to coin a new term in order to describe the process by which a link valued (or devalued, as it were) a page. Link Juice, as it’s known, became a common phrase in any discussion of Search Engine Optimization. The idea was that whenever a page linked to another, some of that page’s ‘value’ would transfer to the target. Read more