We’re going to start today’s piece off with a few statistics: One third of mobile searches have local intent – meaning 66% of people searching on smartphones and cell phones are looking to purchase something in their immediate area(one-fifth on PCs). Fifty percent of those searches lead the user to visit a retail outlet (34% on desktops/laptops/tablets).
How about a few more statistics? Overall, 74% of Internet users search with local intent. 61% of local searches directly result in a purchase. More than 100 million people a month use Google Maps to find local business information.
Suddenly, local search seems a whole lot more important, doesn’t it?
Search engine optimization can be pretty complicated – especially if you’re new to it. While it’s nowhere near as difficult and technical as some ‘experts’ and ‘gurus’ would have you believe, the learning curve can still be fairly steep. Truth be told, there’s a very good chance that – unless you’re some sort of seasoned expert yourself – you’ve made a bunch of mistakes optimizing your website.
Don’t get too bummed out about that, though. After all, making mistakes is one of the best ways to learn, right? The first step, of course, is knowing that you messed up in the first place.
To that end, here are a few of the lesser-known mistakes many webmasters tend to make when optimizing their site.
You gotta give Google credit. They certainly have timing. In the weeks leading up to Halloween, they decided to roll out Penguin 3.0, which certainly gave a fright to those who practice less than savory SEO techniques. These kind of updates to the Google algorithm are yet another reminder that successful SEO is the result of hard work and engaging a variety of strategies to drive traffic to your site. In that spirit, we’ve rounded up the most relevant articles from the fields of SEO, content marketing, and social media to help your business develop a winning inbound marketing plan. These are the best we found in October. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
The long awaited and widely anticipated Penguin 3.0 update from Google is finally here. It’s nearly finished rolling out as I write.