SEO, Content Marketing, and Social Media: The Best of November 2014

snowman penguinSince our last roundup, we’ve eaten a lot of turkey, watched a lot of football, and spent some valuable time with the family. Now that Thanksgiving is in the rear view mirror, it’s time for online businesses to get their houses in order for the upcoming holiday season as well for a new year. Based on Forrester research from last month, Facebook may not be the best place to focus your efforts, but we’ve found a number of posts that should get you going in the right direction. These are the most relevant articles from the fields of SEO, content marketing, and social media in November. Enjoy! If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

How to Perform the Ultimate Local SEO Audit

Every business that competes in a local market and who competes for the display of localized results in SERPs will likely find the need to conduct a local SEO audit at some point.

Learning SEO From Google Employees

As should be the case with any SEO professionals, we’re constantly on the lookout for new information and ideas that can aid us in helping our clients improve their results. While at a recent event, we had the luxury of speaking with Google Webmaster Trends Analyst Pierre Far.

The Evolution of SEO [Infographic]

Great marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen.

Yahoo Replaces Google As Default Search Provider in Firefox

Yahoo and Mozilla just announced a “strategic five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop.”

Don’t Make These 9 Common SEO Mistakes

SEO is only one way to get your content found, but it’s essential for content marketers to understand the basic principles. During Content Marketing World, Stephan Spencer, co-author of The Art of SEO, shared nine common mistakes you should avoid.

How Does Google Judge Quality Content?

Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content?

6 Changes Your 2015 SEO Strategy Must Focus On

SEO is constantly changing. New updates are released, new trends are discussed and new strategies are developed. It is something that will constantly evolve.

BuzzFeed’s Latest Traffic Trick: The ‘Social URL’

BuzzFeed may already be king when it comes to getting people to share its posts, but that’s not stopping it from continually trying new things. Now, BuzzFeed has even tapped the humble URL to work harder. The social publisher has discovered that writing original, made-for-sharing URLs can act like a rocket booster for a post.

Content Marketing

How To Win At SEO & Content Marketing In 2015

The year 2015 is nearly upon us, and every marketing department is forecasting and planning how to make a new splash next year. How is your SEO strategy looking?

15 Experts on How They Develop an Outreach Strategy

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. The benefits of tapping into major influencers and communities is obvious: they help spread your content/brand to a wider audience.

How to Take Your Visual Content to the Next Level

Do you want to share stronger visuals? Have you looked at what other content creators are doing? Watching what works for others in your industry can help you create content that increases engagement with your own audience.

Your Content, Everywhere: The 17 Best Tools to Get Your Content Its Largest Audience

When you’re creating useful, actionable, epic content, everyone deserves to see it. So how do you get your hard work and effort seen by the largest audience possible?

Content Marketing Strategies You Can Steal

What’s the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social media, video and data) in concert with traditional marketing programs. And by best in class I mean someone who is driving real results.

Social Media

5 Things You Need to Know About Social Media & SEO

Quicksprout recently published an awesome new infographic on the state of SEO that illustrates how the field has evolved over the past few years in response to Google’s game-changing algorithm updates and the steady rise of content as king.

Forrester Says Marketers Are Wasting Resources on Facebook, Twitter

Because of low reach and engagement on the major social networks, report suggests that brands should build their own communities and leverage other social sites.

Which Social Media Sites Will Give Me the Biggest ROI?

Social Media ROI may seem elusive but there are specific steps you can take to leverage the medium without going broke. Marketing to generate leads for any business today requires a holistic approach that includes SEO, content (blog), Social Media and Social advertising.

Like It or Not: Get Facebook News Feed Working for You

Effective content is writing that engages, entertains, and – most of all – achieves your business goals. First, what is effective content?

How to Fuel Your Sales Engine With Social Content [Infographic]

How can brands convert social content into sales? Here are some tips for getting you started. Build a library of user-generated content, suggests Offerpop in the following infographic. Such content might include photos and videos of purchases.

This month what better way to celebrate the upcoming holidays than to leave you with Minions singing Jingle Bells.


Image: Flickr/Family O’Abé

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