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Archive for January 12, 2015

SEO, Content Marketing, and Social Media: The Best of December 2014

back to the futureThe great thing about the end of any year is all the ‘End of Year’ articles. You have ‘Best of’ articles, ‘worst of’ articles, lists of what we learned last year, and how to prepare for next year. And let us tell you, we have plenty of those in our final roundup of 2014. If there’s one thing about inbound marketing, or its pillars of SEO, content marketing, and social media, it’s that this is an ever-changing industry. There are always lessons to be learned and strategies to evolve. In that spirit, we’ve rounded up the most relevant articles from the fields of SEO, content marketing, and social media to help your business develop a winning inbound marketing plan. These are the best we found in December. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+. Also, keep your eye out for Marty McFly in 2015. Read more

Optimizing For Demand vs Optimizing For Leads: What’s The Difference?

Optimizing Demand vs LeadsIn the world of content marketing, there’s a longtime misunderstanding even greater than the mislabeling of big data. I’m talking about demand generation and lead generation – two terms which are all too often used interchangeably. The truth is that they’re two very different approaches to content creation – and using the wrong one can mean a whole lot of wasted effort on your part.

Perhaps we shouldn’t get too far ahead of ourselves. Let’s start with an explanation of the difference between demand generation and lead generation. That’ll help us explain why the two are so often mixed up with one another, in addition to giving us a springboard into a discussion on optimization. Read more