Monthly Archives: June 2015

Why It’s Functionally Impossible To Predict Google’s Next Update (And Why That Doesn’t Matter)

Impossible To Predict Google UpdatesIf you’re like most webmasters, you probably noticed something troubling at the beginning of last month – namely, that search engine rankings within your industry were all over the place. Some websites completely tanked, others rose straight to the top; worse still, it all happened seemingly without rhyme or reason. Not surprisingly, SEOs quickly went wild with speculation.

What was Google doing? Continue reading

May’s Roundup of the Best Social Media, Content Marketing, and SEO

napping in sunIf you’re a regular here, you will have noticed that a lot of our monthly roundups have a focus on recent news in the SEO industry, such as recent actions Google has taken. However, May was a fairly calm month in the world of SEO. So for that reason, you’ll see a lot of informational and tutorial types articles in this roundup. From performing your first SEO audit to building a social media strategy that works, these are the best articles that we found in May. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

How to Perform Your First SEO Audit

SEO has existed in some form or another for almost two decades, and I’ve had a front row seat to it all. You could say Google and I have had a pretty intimate relationship for the majority of my career; we’ve been through a lot together. Continue reading

Five Mobile Optimization Rules Every Webmaster Needs To Know

Mobile Optimization RulesIt’s official: as of April 21, 2015, “mobile friendliness” is now a ranking factor. What that means is that if your site is not optimized for mobile browsing, it won’t just leave you with a bunch of dissatisfied users. It’ll also leave you with a ranking penalty.

Even if it’s a small penalty, there’s no point in getting hit with it if it’s easily avoided. Continue reading