The recent Google “Phantom” update got the SEO industry into an uproar, which is hardly anything new. But if you’ve followed us and read this roundup for a while, you’ll know we believe that time spent worrying about Google is just wasted time. Focus on creating the best website possible with the most valuable content possible and Google will reward you in the rankings. This is why we always implore you to work social media and content marketing into your SEO efforts to ensure the best achievable results. Check out the posts below to improve your inbound marketing efforts with this winning trifecta. Here’s the best from June. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
SEO
How User Experience & User Intent Affect Panda, Penguin & Other Google Algorithms
When most people focus on SEO, they think purely in terms of how Google sees the on-page elements of a page and how they could potentially be impacted by one of the many Google algorithms.
How to Rid Your Website of Six Common Google Analytics Headaches
I’ve been in and out of Google Analytics (GA) for the past five or so years agency-side. I’ve seen three different code libraries, dozens of new different features and reports roll out, IP addresses stop being reported, and keywords not-so-subtly phased out of the free platform.
How to Identify The Impact Of Mobilegeddon & Future Mobile Algorithm Updates
The new Google mobile algorithm has arrived in all its fury, and everyone seems a little disappointed in the change that failed to rival Panda. Entire industries were not destroyed, and even if they were, former Google head of webspam Matt Cutts isn’t around to blame anymore.
Essential SEO Checklist for Web Designers
As a web designer you will undoubtedly want to rank high in search engines, in order to reach a larger audience. Optimising your website for SEO will help establish your brand awareness, gain higher rankings and achieve greater success.
What You Need to Know About Google’s Recent ‘Phantom’ Update
On April 21, Google unleashed its mobile-friendly update on the online world. However, most businesses and entrepreneurs were in the loop and had sufficient time to react and take appropriate measures.
The Last SEO Tool on Earth: 23 Experts Weigh In
Being effective in SEO means you have to use the right tools. But, having access to tons of great SEO tools isn’t helpful when you’re crunched for time. You need to know what the absolute best tools are so you can focus on a couple of them, master them, and actually get results.
Come On, Google. Let the Little Guy Earn a Link!
Some would say that the Internet is the great equalizer, that every business, large and small, has an equal shot at page one rankings and with that, web traffic, leads, sales, and growth. But, larger, more established businesses have the benefit of people searching for them by name.
Content Marketing
Here’s Why Nobody Reads Your Content
Our research shows that only one in five people read web content word for word. Majority scan, skip and only read key items of interest.
Meet Sarah Schaaf, Queen of Imgur
On a desk in a small startup’s office buried deep within the packed streets of San Francisco’s busy financial district, a potato rots away. “I normally try to start with an icebreaker, but this is probably more for me, for morbid curiosity,” I asked. “Why have you kept a potato on your desk for the past three months?”
How to Write Compelling Copy for the Web
Have you ever heard the saying “web design is 95% typography”? If you have, it’s with good reason: it’s 100% true, the majority of what you’ll encounter on the Web is written content. The idea was coined back in 2006 by design firm Information Architects.
Engage More Customers By Becoming a Content Marketing Sommelier
A sommelier is known for having extensive knowledge about wines, and how to complement the sensory experience of each type with perfect food pairings. Many train for years in hopes of finally becoming a Master Sommelier.
How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher
Want to give existing content new life and greater visibility? Looking for a way to publish more often without much extra work?
Social Media
Google+ Isn’t Dead: It’s Just Gone to a Better Place
Every day or so, I do my social networking rounds. I check in on my Twitter notifications. I read what people are up to on Facebook. I check on LinkedIn messages. I post to all three almost every day.
Social Video Chart: Your At-A-Glance Guide To 7 Major Platforms
Online video is … so hot right now. And with apologies to Ben Stiller and the Zoolander crew, it’s not likely to cool off anytime soon. The metrics are staggering: Facebook regularly touts its 4 billion daily views, Snapchat says it now serves 2 billion views a day and YouTube checks in with hundreds of millions of hours watched daily.
How Snapchat’s CEO Plans to Conquer the Advertising World
Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That’s understandable. At 25—an age when many college grads are still backpacking around Europe—the founder and CEO of Snapchat has been given top billing at one of advertising’s biggest events.
6 Social Media Myths: These Experts Set the Record Straight
In my daily routine, I tend to do the same tasks on social media over and over again. I’m constantly scheduling my tweets, posting photos on Facebook, and trying to build up an audience. Yet there are things I’ve mistakenly either avoided doing, because I’ve been told they don’t work, or that I’ve done repeatedly, under the notion that they work.
From Engagement to Leads: The Psychology Behind Converting Social Media Fans
With over two billion of active users, social media networks are an excellent means of promoting your brand and accelerating business growth. Unless, of course, you’re doing it wrong.
With Marty McFly’s arrival quickly approaching, this month we’ll end the roundup with a LEGO version of Back to the Future.
Image Credit: Flick User/downing.amanda