Monthly Archives: September 2015

In An SEO Campaign, What Metrics Really Matter?

In An SEO Campaign, What Metrics Really Matter? Last week, we wrote about how Google is taking legal action against SEO firm Local Lighthouse. Amidst the claims leveled against the company is that it guaranteed customers placement on the first page of the Search Engine Results Page – something Google staunchly maintains is impossible. That last piece concluded with the message that SEO is an intensely strategic practice which requires hard work and a strategic mind.
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It’s Official – There’s No Such Thing As “Guaranteed” Rankings

No Such Thing As Guaranteed RankingsAs most people who know a thing or two about SEO have steadfastly maintained, there’s no such thing as guaranteed rankings, or perfect, ironclad SEO. Now, at long last, we’ve been given a bit of ammunition for our arguments, straight from Google. See, recently the search engine giant took SEO firm Local Lighthouse to court.
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August 2015’s Best SEO, Social Media, and Content Marketing

fALL READINGSadly, this roundup comes alongside the end of summer. With colder months ahead, you’ll have plenty of time to catch up on your industry reading. This month we included articles looking at the fallout from Panda 4.2, why no one is reading your blogs posts (sad we know), and optimizing your tweets for search in the social media era. Here are the rest of the best SEO, content marketing, and social media articles from August.. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

Infinite Scroll & SEO: Do They Mix?

At a recent SEO training, I met a webmaster who excitedly told me that he was going to soon be implementing infinite scroll on his website. LATimes.com’s indefinitely scrolling articles immediately popped into my head and I told him that was awesome … and then I wondered why we don’t use infinite scroll on our own blog or site.
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The Anatomy Of A Restructuring According To Google

Anatomy Of RebrandingBy now, you’ve likely heard the news – after all, everyone’s been talking about it. Google’s been bitten by the reorganization bug and announced that it will operate under a parent company known as Alphabet. I know, I know, reorgs don’t exactly have the best reputation in the business world, and they’re often the result of a business that’s either seeking a way to revitalise or lacks any sort of meaningful direction.
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