The recent Google “Phantom” update got the SEO industry into an uproar, which is hardly anything new. But if you’ve followed us and read this roundup for a while, you’ll know we believe that time spent worrying about Google is just wasted time. Focus on creating the best website possible with the most valuable content possible and Google will reward you in the rankings. This is why we always implore you to work social media and content marketing into your SEO efforts to ensure the best achievable results. Check out the posts below to improve your inbound marketing efforts with this winning trifecta. Here’s the best from June. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+. Read more
There was a time when a website’s content didn’t matter all that much. As long as the SEO expert responsible for marketing it played nice with Google’s algorithms, it ranked high. Those days, however, are now far behind us.
Today, Google’s way more selective about what sites it allows at the top of its rankings – and far harsher on the tactics it’s identified as underhanded. What that means is that if you engage in black hat SEO, you’re going to get penalized. If you let too much spam crop up on your site, you’re going to get penalized.
And if your site consists of low-quality, ‘thin’ content, you’re going to get penalized. Read more
If you’re like most webmasters, you probably noticed something troubling at the beginning of last month – namely, that search engine rankings within your industry were all over the place. Some websites completely tanked, others rose straight to the top; worse still, it all happened seemingly without rhyme or reason. Not surprisingly, SEOs quickly went wild with speculation.
What was Google doing? Read more
If you’re a regular here, you will have noticed that a lot of our monthly roundups have a focus on recent news in the SEO industry, such as recent actions Google has taken. However, May was a fairly calm month in the world of SEO. So for that reason, you’ll see a lot of informational and tutorial types articles in this roundup. From performing your first SEO audit to building a social media strategy that works, these are the best articles that we found in May. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
SEO has existed in some form or another for almost two decades, and I’ve had a front row seat to it all. You could say Google and I have had a pretty intimate relationship for the majority of my career; we’ve been through a lot together. Read more
It’s official: as of April 21, 2015, “mobile friendliness” is now a ranking factor. What that means is that if your site is not optimized for mobile browsing, it won’t just leave you with a bunch of dissatisfied users. It’ll also leave you with a ranking penalty.
Even if it’s a small penalty, there’s no point in getting hit with it if it’s easily avoided. Read more
No matter what Google does, there are always good names associated. We have penguins and pandas rampaging through the web and if that wasn’t enough, now we have “mobilegeddon.” And for good reason. Have you looked around these days? Everyone is doing everything on their mobile phones. Marketing content? Expect it will be read on a smart phone. Sending tweets? Same thing. Google is just embracing the obvious. So with that being said, check out the articles we thought were the most relevant from April. And let’s be honest, it’s probably going to happen on your phone. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
Do you use LinkedIn or SlideShare for your business? Did you know you can improve your search engine optimization (SEO) with these channels? With a few simple techniques, you can optimize your LinkedIn and SlideShare assets to achieve higher search rankings organically. Read more
Right now, the thing that everyone’s buzzing about is semantic search. Search engines, we’re told, are getting smarter – better at providing us with precisely what we’re looking for. The prevailing slogan of this shift, trumpeted by the likes of Google, is “things, not strings.”
It’s pretty easy to see where all this stuff came from, too. Smartphones and tablets have become more or less ubiquitous in modern society. With their spread, we’ve seen an increased focus on conversational search – on people asking questions of their devices rather than keying in a few search terms. Read more
I suppose there’s a certain allure to algorithm chasing, really. You’re on the bleeding edge of search engine optimization; an expert that all other marketing professionals look to for advice on how they can game the system created by Google. You’re constantly adapting, modifying, and re-working your strategies to adapt to the latest algorithmic change. Read more
In the month since our last roundup, there has been a lot of news in the SEO community. First off, Google has been indicating a major update to their mobile search algorithm, so you better make sure your site is up to speed. We’ve included a couple of articles below that should help you determine if you need to do anything before April 21st. Also, a major vulnerability in WordPress SEO by Yoast was announced, so if you haven’t updated the popular plugin recently, do so. With those big news items out of the way, we’ll get to the rest of the roundup. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
How you optimize your web page – the design, copy and placement of various elements – can have a huge impact on how your site ranks in search results. Ranking higher on the pages of Google and Bing can, in turn, mean more views, social media shares and likes, and most importantly, new customers discovering your product or service. Read more
The birth of Google’s Penguin algorithm – designed to cut down on link spam – had one rather unfortunate side effect. No, I’m not talking about all the webmasters claiming they were unjustly penalized by the algorithm. Rather, I’m talking about a new, underhanded tactic being practiced by all the black hat search engine marketers. Read more