What the Twitter Fiasco Can Teach Us for SEO!
When business magnate Elon Musk offered to purchase Twitter in April 2022, many thought it was a late April Fool’s joke. Unfortunately, this was not the case. Several months and a brief lawsuit later, Musk is now the new owner of a social network—and also $44 billion poorer. Things seem to have gone downhill since…
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Three Best Practices for Designing an SEO-Friendly Website
A lot of people forget that search engine optimization isn’t simply a matter of finding the right keywords and selecting the right topics. It’s about more than meta descriptions and site content. User experience is every bit as crucial…
Your Content is Good — But is it Aligned to Your Audience?
How to Ensure Your Website Resonates In many ways, content creation is as much a passion as it is a career. The desire to create and express ourselves is a fundamental part of what makes us human. And although…
What is the Largest Contentful Paint?
Officially added as a ranking factor in 2021, Largest Contentful Paint (LCP) is one of Google’s Core Web Vitals — the metrics by which the search engine measures user experience. Specifically, LCP measures how fast a page loads. In…
Should You Bother With Facebook Advertising in the New Year?
Or is it Time to Move to Greener Pastures? Facebook has had a bit of a rough year. The Facebook Papers first released by The Wall Street Journal (and recently made public by Gizmodo) revealed a company crippled by…
