What You Need to Know About Marketing Your Business During (And After) COVID-19

No one could have predicted this.

In just a few short months, the coronavirus has changed society. Distributed work and delivery services have never been more important, and all over the world, people struggle to cope with an uncertain future, one marked by isolation, unstable finances, and a spreading pandemic. Businesses have either suspended their marketing or pivoted hard. 

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How Infinite Scroll Impacts Search Engine Optimization

Infinite scroll and search engine optimization don’t play nice together. Given that infinitely-scrolling websites aren’t exactly a new thing on the web, that’s something we’ve known for at least a decade. The problem, as noted by search engine marketing expert Moz, is that many sites implement infinite scrolling via JavaScript, which Google can’t really crawl effectively. 

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International SEO vs Local SEO – What’s the Difference?

Generally, search engine optimization is largely location-agnostic. It’s about creating compelling content, targeting the right keywords, and increasing the scope and reach of your brand through an understanding of Google’s algorithms. That said, location targeting can be an extremely powerful tool.

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What Is Proximity Marketing, and How Can It Be Applied to Your Business?

The right message delivered to the right person in the right place at the right time can make all the difference in the world. That’s the idea behind proximity marketing, which is functionally the “next step” in location-based marketing. Also known as hyperlocal marketing, the tactic leverages a combination of mobile apps and Bluetooth to deliver contextual,  location-based messages to your brand’s most engaged customers.

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