What Is Proximity Marketing, and How Can It Be Applied to Your Business?

The right message delivered to the right person in the right place at the right time can make all the difference in the world. That’s the idea behind proximity marketing, which is functionally the “next step” in location-based marketing. Also known as hyperlocal marketing, the tactic leverages a combination of mobile apps and Bluetooth to deliver contextual,  location-based messages to your brand’s most engaged customers.

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