Using an SEO hosting company that is up-to-date with the latest information is extremely important. As a case in point, Google recently announced that their new search algorithm will affect approximately 35 percent of all searches. This means that if your SEO hosting company does not accommodate for the changes, you may be losing out to your competition.
What Searches Are Impacted?
Google’s algorithm changes will be implemented. This is to remove stale search results. Therefore, it will return more up-to-date results. The official Google announcement says these search types will be impacted:
- Hot Topics – Topics that are currently trending will be given greater priority than before. The goal is to bring news on the current trends that is less than one minute old.
- Recent Events – Recent events will be given priority in much the same way as hot topics.
- Recurring Events – Events that recur on a regular basis will be impacted. Higher placement will be given to results for the most recent event rather than past occurrences of an event.
- Frequently Updated Information – Newly updated results will be given higher priority on topics that frequently change, such as product reviews and “best of” listings.
Freshness Ranking Not New
Google pointed out that freshness ranking was first introduced in 2007. However, there’s a difference now. Content can be searched and ranked faster than ever. Therefore, freshness ranking needs an update. It also deserves a higher priority than in the past.
Possible Spam
Some Internet search experts are worried. The new ranking system might invite spam. This spam may lead to less relevant results. However, Google responds to this. They say freshness is not the most important factor. Furthermore, Google mentioned something else. Freshness results will be based on new web pages. They won’t just be based on changed or updated pages.
Changed, Not Improved
It is important to note that change does not equal improvement. The 35 percent change does not mean results will be 35 percent improved. Website owners and SEO hosting companies should remember this distinction.
