There is not a site owner in the whole World Wide Web that isn’t concerned about how their website is ranked on Google. Recently, you may have noticed that your site’s ranking has dipped. If you’re thinking it is due to Google’s announced over-optimization penalty, you might want to think again.
There’s been a lot of buzz on search forums and even Google’s discussion board about these drops. The whispers of the new upcoming penalty are getting louder. Others are hinting that is might just be a simple case of Google getting touch on scam sites. This time it’s actually something quite different.
The internet is abuzz with chatter about the new Google Search plus Your World. Love it hate it, for now it is here to stay. The question is what effect if any it will have on your SEO efforts. This isn’t the first time Google has attempted to individualize search results. Your physical location and sites you tend to go to regularly all have an impact on the results that you receive.
Google has now taken it one giant step forward. With Google SPYW, your own personal experiences and those of your friends and associates in your circles will rank higher in search results than websites with more authority and links.