AseoHosting Blog

Month: August 2012

  • Brands: Advertising vs. Social Engagement

    Brands: Advertising vs. Social Engagement

    In the weeks following Facebook’s IPO, the Zuckerberg-led social network faced intense scrutiny. Many people expressed doubts about the financial viability of Facebook’s revenue model. This was especially true regarding its advertising service. For example, GM pulled their Facebook marketing campaign.

    Additionally, the music industry e-commerce startup Limited Run made an impact. They claimed that 80% of the clicks for their ads were (details omitted). Whether that complaint is accurate is still a matter of debate. Furthermore, a study from the Advertising Research Council made a claim. It stated that “blank” ads with no content were performing only 0.1% less well than regular ads.

    While this news is not good for Facebook’s future revenue, and businesses should think hard before spending their advertising budgets on Facebook’s paid ad platform, the real value of Facebook and social media generally was never through paid ads anyway

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  • Decoding Content Marketing: What You Need to Know

    Decoding Content Marketing: What You Need to Know

    It’s becoming increasingly clear that traditional advertising is not creating the levels of engagement that marketers might hope for. Consumers are conditioned to barely see banner advertising — assuming they haven’t installed an ad-blocker — and they are very sensitive and averse to content which they perceive to be biased towards selling.

    Content marketing is an alternative or complementary marketing method that aims to generate conversions in the long term by fostering brand loyalty and awareness, and demonstrating competence within a particular niche.

    Which simply providing content, be it text, audio, video, or even apps, that is of value to  clients and customers. Content marketing makes businesses into publishers. This blog post is an example of content marketing.

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  • How to Adapt to Google’s June/July Algorithm Shifts

    How to Adapt to Google’s June/July Algorithm Shifts

    Google didn’t release their usual algorithm update news last month, so this week we have a plethora of juicy updates to look at.

    Recently, Google has focused on three key SERP improvements:

    1. Cleaning up search result pages

    2. Enhancing Panda’s high-quality content detection

    3. Displaying more answers directly on results (reducing clicks to websites)

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  • See What Googlebot Sees: Fetch As Google.

    See What Googlebot Sees: Fetch As Google.

    A couple of weeks ago we looked at negative SEO and what you can do to protect your site. One of the techniques we mentioned was hacking. Competitors, upon gaining access to a site, may alter the content or add malware to pages in the hope that Google will delist or penalize a site. Hackers may also simply attempt to use a site to spread their malware without any particular intentions regarding SEO.

    We gave a number of suggestions for dealing such an intrusion, but often, after having received a warning from Google, it can be difficult to determine exactly what the Googlebot crawler is seeing.

    Hackers are adept at making a site appear perfectly normal to those who go directly to a page, while serving malware or undesirable keywords and hidden links to search engine crawlers and those who arrive at a site from a search engine. What you see when you visit a site is not necessarily what Googlebot is seeing.

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  • Beyond Like: The Real Power of Social Proof in Social Media

    Beyond Like: The Real Power of Social Proof in Social Media

    One of the major psychological foundations for the purported effectiveness of social media marketing is social proof.

    What is Social Proof?

    The idea is fairly simple: people are more likely to find a product or service appealing if there is evidence that other people find it desirable. Robert B. Cialdini, in his very popular Influence: Science and Practice, describes social proof as

    an important means that people use to decide what to believe or how to act in a situation by looking at what other people are believing or doing.

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