AseoHosting Blog

Month: November 2012

  • The Pros and Cons of Social Log-in Buttons

    The Pros and Cons of Social Log-in Buttons

    Facebook Social Login Button
    (Attrib: Flickr/Rob Enslin)

    When it comes to website design, speed and simplicity are key. It doesn’t take much for users to become confused or frustrated and abandon their intended action.

    This is especially true for user registration. If you ask users to enter a lot of data, they might leave. Even asking for a little data in a confusing way can make users abandon the process. For websites, this abandonment means lost conversions.

    Social logins offer a method of drastically simplifying this process.

    Social logins use your existing social media login information. This allows for a single sign-on. The user picks a social network. They choose which network to link to their new account. Then, they approve the login using that network. That’s the basic process. (This doesn’t include times when specific data needs to be collected.) As a result, social logins can make registration much easier.

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  • Guest Blogging: Boost Your SEO or Waste of Time?

    Guest Blogging: Boost Your SEO or Waste of Time?

    Guest blogging took off in a big way this year. It’s an increasingly popular way to spread brand awareness and an excellent adjunct to other inbound marketing strategies.

    That said, the answer to the question in the headline is ‘No’. You should not be guest blogging.

    That is, you shouldn’t be guest blogging if you think that any of the following are true:

    • Article banks are a great source of guest blog content.
    • Guest blogs don’t need to be of the same quality as the content on your own blog.
    • The same article, or a spun version, can be used for multiple blogs.
    • Guest blogging is a cheap way to get inbound links.

    Take a look at this video from the estimable Matt Cutts if you’re curious why we have such a downer on guest blogging.

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  • Content Curation: Unleash Powerful Tools to Dominate

    Content Curation: Unleash Powerful Tools to Dominate

    (Attrib:Flickr/cambodia4kidsorg)

    Content curation is the collection and sharing of interesting, informative, or entertaining content from within a particular niche. It’s a great way of establishing a reputation as an authority and gathering followers with a particular set of interests.

    For businesses, content curation helps demonstrate expertise, is less expensive than content creation, and perhaps most importantly, contributes towards cultivating relationships with potential clients, customers, vendors, and partners.

    In an age where social media and content marketing are blossoming, the sheer amount of content out there — of vastly variable quality — makes finding just the right material to share a potentially time-consuming endeavor. (more…)

  • Buying Social Media Followers: Pros and Cons

    Buying Social Media Followers: Pros and Cons

    Social media is an important part of modern marketing. Facebook has over a billion users; Twitter has become many people’s platform of choice for communication with companies; Pinterest has just become one of the thirty most visited sites on the web.

    Businesses who have no social media presence are ignoring a powerful and cost-effective marketing and customer relationship resource, especially if they are selling or providing services online.

    Unfortunately, establishing that presence and kick-starting engagement has a cost. It is difficult for a business new to social media to attract followers without a substantial investment of both time and money. For many businesses, they won’t make that investment, and so they feel tempted to manufacture a follower count.

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