When it comes to website design, speed and simplicity are key. It doesn’t take much for users to become confused or frustrated and abandon their intended action.
This applies particularly where user registration is concerned. Asking users to enter large amounts of data, or even minimal data in a confusing interface, can lead to users bouncing. For websites, that means lost conversions.
Social logins offer a method of drastically simplifying this process.
Social logins use existing social media network log-in data for a single sign-on process. The user simply chooses which network they would like to be associated with their new account, approves the login with their choice of social network, and that’s it (unless there is specific data that needs collecting). Social logins can drastically reduce the friction of the registration process.