AseoHosting Blog

Month: January 2013

  • SEO, Content Marketing, and Social Media: The Best Of January 2013

    SEO, Content Marketing, and Social Media: The Best Of January 2013

    The first month of what promises to be a year of change in the SEO industry is drawing to a close. As usual, we have for you the content that we have found most interesting, informative, and entertaining during January.

    The debate over the value of content marketing seems to be shifting away from straightforward cheer leading or nay saying towards a more nuanced dialogue. We expect that continue as the year progresses, and of course, we’ll continue to share with you the high-points in the inbound marketing landscape.

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  • Java Is A Security Risk: Here’s How To Deactivate It

    Java Is A Security Risk: Here’s How To Deactivate It

    The Problem

    For those who aren’t aware, Java is a programming language that requires installing a piece of software called the Java Runtime Environment on machines that run Java code. Many people use Java to create applications that run in browsers however to do this, browsers need to have a plugin installed.

    Unfortunately, over recent months there have been numerous security problems discovered in Java, some of which will allow malicious third parties to infect machines running Java with malware via the browser.

    Java’s owners, Oracle, have been slow to issue patches to fix the security vulnerabilities, and researchers are discovering new zero-day exploits with alarming frequency.

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  • The Truth About SEO: It’s a Long-Term Commitment

    The Truth About SEO: It’s a Long-Term Commitment

    There exists a misconception among many business owners that SEO is a process that once done is done forever. This can lead businesses to fail to extract the maximum benefit from their online presence. If we truly consider search engine optimization a continuous process, businesses might be losing out.

    Their competitors likely have a more aggressive and nuanced approach. These competitors are refining and adjusting their strategies constantly. Consequently, the businesses with a less dynamic approach risk falling behind.

    We’re going to take a look at three major reasons why business owners should consider SEO as an ongoing part of their marketing and promotion.

    First we should define our terms. In this article we are conceiving of SEO as not just optimizing for keywords and traditional link building. Since the Panda and Penguin updates, high-quality content has become the bedrock of effective SEO strategy. SEO and content marketing go hand-in-hand.

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  • What Can Google Wallet For Web Content Do For Bloggers

    What Can Google Wallet For Web Content Do For Bloggers

    Monetizing can be a bit of a puzzler for bloggers. For those who blog for its own sake rather than for SEO or content marketing purposes, turning posts into money generally relies on an advertising model.

    Advertising is how most commercially viable blogs fund themselves. Using AdSense, or some other third party advertising provider, they display advertising and hope to get a sufficient amount of clicks to generate a decent revenue.

    Unfortunately click-through rates are pretty low, often as few as 1 in a 1000 visitors click, which means that even a very popular blog with visitors in the hundreds of thousands can fail to make a livable income from their work. (more…)

  • Backup Your WordPress Site to Amazon S3: The Ultimate Safety Net

    Backup Your WordPress Site to Amazon S3: The Ultimate Safety Net

    There’s nothing more heartbreaking for a website owner than having put dozens or hundreds of hours of work into perfecting their WordPress site, only to have it trashed by hackers, hardware failure, or a simple administrative mistake.

    WordPress is enormously popular, with good reason, but as with any complex software it’s susceptible to malicious individuals and user errors. Always back up your WordPress database and other assets so you can easily restore your site if disaster strikes. By reinstalling and importing your data, you can quickly return to the state your site was in before any issues occurred.

    Most decent hosting companies will keep a backup for you, but as the saying goes, if your data doesn’t exist in three places, it doesn’t exist at all. Having a backup available that you fully control can be very useful.

    There are many services and extensions that will help you with backing-up, but we’re going to take a look at how to back up to Amazon’s Simple Storage Service (S3).

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  • SEO, Content Marketing, and Social Media: The Best Of December 2012

    SEO, Content Marketing, and Social Media: The Best Of December 2012

    As 2012 rolled to a close, the SEO and content marketing world was inundated with predictions and prognostications of what is to come in 2013. This month’s content curation round-up is going to include a lot of crystal ball gazing. It’ll be interesting to come back here in a year’s time and see who was right, who was wrong, and who was so wrong we can point and laugh at them.

    SEO and Content Marketing

    Essential Tools for SEO

    During this session we’ve had some rather technical articles about SEO, so it’s time for a short breather. We’ll do this by taking a look at some of the tools that are useful for search engine optimization.

    7 Ways to Resuscitate a Boring Links Post

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