Month: April 2013

  • SEO Hosting: Why Choosing Multiple IP Web Hosting is beneficial?

    SEO Hosting: Why Choosing Multiple IP Web Hosting is beneficial?

    Search engine optimization is a broad field that employs a huge number of different strategies to help sites rank well in the SERPs. From producing awesome content to technical strategies like implementing caching to speed up a site, many web owners are familiar with the basic practices of SEO, but what they don’t consider is the potential benefit of using a specialist SEO host.

    An SEO host provides everything regular web hosts do. However, they offer an extra service. Standard web hosts do not offer this: multiple IP hosting. Multiple IP hosting depends on a company’s control. They need a large block of C-level IPs. Unfortunately, not all companies have this control. They may not have enough different IPs. These IPs also need to be in different geographical areas. Therefore, they cannot successfully offer the benefits of multiple IP hosting.

    SEO hosting companies allow their clients to make use of the large set of IPs they control, and that has a number of significant SEO benefits.

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  • Five Common Small Business Content Marketing Problems And Their Solutions

    Five Common Small Business Content Marketing Problems And Their Solutions

    Content marketing has always been with us. It has been called different things, but the creation of engaging content by brands has been a lynchpin of marketing for decades. I

    n recent years, online marketers in particular have been forced by improvements to search engine algorithms, the ubiquity of social media, and users’ increasing immunity to traditional advertising methods to up their game in the content arena.

    Many, however, remain to be convinced, seeing content marketing a passing fad or a distraction from the tried and true marketing and SEO tactics of the past.

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  • Google Cracks Down on Deceptive Native Advertising

    Google Cracks Down on Deceptive Native Advertising

    In a post on the official Google News Blog, Google has warned publishers that publishing content that fails to clearly discriminate between editorial and advertising may harm their ranking and Google News SEO.

    The decline of traditional advertising revenue has forced publishers to devise new methods of generating income from their content. One method that has rapidly gained popularity in recent months is native advertising.

    Native advertising is akin to the traditional advertorial. Publishers publish promotional posts with much of the same context as editorial content. Such articles might include a subtle note stating they are promotional content. However, they look almost exactly like the regular content of the site.

    While bloggers are well acquainted with the promotional guest post

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  • SEO, Content Marketing, and Social Media: The Best Of March 2013

    SEO, Content Marketing, and Social Media: The Best Of March 2013

    Spring is on the way, and as always it’s a great time for growth, renewal, and reflection. SEO is a constantly shifting endeavor, so we need to keep on top of the newest thinking, ever ready to exchange worn out strategies for the newest and most effective techniques.

    We like to help our clients keep on top of the buzz so they can adapt to changing time, so here’s our end-of-the-month roundup of the most interesting content we’ve come across.

    SEO

    5 Strategies for Better ‘Link Building’ and Improving Your SEO

    The digital marketing world has seen more changes in the past two years than over the last 10 years combined, thanks to the release of Google’s Panda and Penguin algorithm updates. Both have changed online marketing best practices, including everything from how sites should be built to how “backlinks” should be created. Links that go from another site to yours are called backlinks because they point back…
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