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Search engine optimization is a broad field that employs a huge number of different strategies to help sites rank well in the SERPs. From producing awesome content to technical strategies like implementing caching to speed up a site, many web owners are familiar with the basic practices of SEO, but what they don’t consider is the potential benefit of using a specialist SEO host.

An SEO host provides everything that ordinary web hosting companies provides, but they offer an additional service that standard web hosts do not: multiple IP hosting. Multiple IP hosting depends on a company having control of a large block of so-called C-level IPs. Not all companies have control over a sufficiently wide variety of IPs over a sufficiently diverse geographical range to successfully offer the benefits of multiple IP hosting.

SEO hosting companies allow their clients to make use of the large set of IPs they control, and that has a number of significant SEO benefits. Continue reading →

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Content marketing has always been with us. It has been called different things, but the creation of engaging content by brands has been a lynchpin of marketing for decades. In recent years, online marketers in particular have been forced by improvements to search engine algorithms, the ubiquity of social media, and users’ increasing immunity to traditional advertising methods to up their game in the content arena.

Many, however, remain to be convinced, seeing content marketing a passing fad or a distraction from the tried and true marketing and SEO tactics of the past. The naysayers have a variety of arguments that are frequently used to stymie content marketing advocates, and those advocates are faced with some real problems when implementing content marketing campaigns. We’re going to have a look at five of the most serious problems content marketers face and offer possible solutions.

We Can’t Produce Enough Content

I hear this a lot. Producing content in sufficient quantities to keep hungry search engines fed and social media followers engaged seems a daunting task. Continue reading →

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In a post on the official Google News Blog, Google has warned publishers that publishing content that fails to clearly discriminate between editorial and advertising may harm their ranking and Google News SEO.

The decline of traditional advertising revenue has forced publishers to devise new methods of generating income from their content. One of the methods that has rapidly gained popularity in recent months is known as native advertising. Native advertising is akin to the traditional advertorial. Promotional posts are published with much of the same context as editorial content. While such articles may include a low-key notification that they are promotional content, they almost exactly resemble the other output of a site.

While bloggers are well acquainted with the promotional guest post, there is intense controversy surrounding the use of native advertising on more traditional news platforms. The Atlantic recently generated a storm when it published a glowing article about Scientology without making it clear that it had been paid for and wasn’t objective editorial. Continue reading →