Month: May 2013

  • Breaking Business Silos For SEO Content Inspiration

    Breaking Business Silos For SEO Content Inspiration

    Silo Stairs
    image(Flickr/Peter Rosbjerg)

    Traditionally, businesses have been broken into units, each of which has a particular area of expertise and responsibility. Public relations handled interactions with the media, marketing was responsible for getting the word out, and SEO for bringing in traffic by any means. Then there’s customer service, sales, administration, manufacturing, and so on. Each a little dukedom with feudal responsibility to its C-Level royal court.

    SEO is changing;

    SEO’s role is changing. Indeed, it’s expanding beyond its old core functions. These traditionally involved bringing in traffic through technical site optimization and link building. Now, people more accurately refer to this broader approach as inbound marketing. Furthermore, in today’s world, a strong web presence is absolutely key for any company’s income. Furthermore, Google strictly targets disapproved tactics. Therefore, content has become the most important element. (more…)

  • Google Improves Real-Time Analytics for better visitor report.

    Google Improves Real-Time Analytics for better visitor report.

    Real Time Analytics
    image(Flickr/Helga Weber)

    Capturing real-time analytics is all the rage at the moment. Knowing exactly what’s going on at every moment is deemed an important part of site management.If you often spend hours staring at Google Analytics, watching your site visitor numbers rise and fall, you may be overstressing yourself. Too much information can be just as harmful as too little. However, there’s good news. Google has recently released a raft of improvements to its real-time features.

    The productivity killing aspects of real-time data aside, it can, on occasion, be very useful to track exactly what’s happening on a site at a particular moment, rather than relying on aggregate data where useful information often falls between the cracks of statistical agglomeration. (more…)

  • The SEO Benefits Of Long Form Content is essential?

    The SEO Benefits Of Long Form Content is essential?

    As an industry, SEOs have absorbed the message that ‘short is sweet’. We know that the attention span of surfers is limited. They don’t tend to luxuriate in the written word, enjoying writing for writing’s sake.

    Instead they want short, informative, actionable content without the clutter of unnecessary verbosity. We’ve also fully taken on board the idea that content should be pitched at the lowest possible reading level, so as not to alienate potential readers and customers.

    When done well, short, simple content is great.

    When done badly, it results in poor content. This content is either too thin to be worth reading. Or, it appears to target an audience who has just finished reading a very simple children’s book.

    Blogger lore suggests writing content simply. However, several reasons exist to add longer-form content for educated adults. SEO and content marketing both provide these reasons. In fact, including this type of content can noticeably benefit corporate blogs and websites.

    (more…)
  • SEO, Content Marketing, and Social Media: The Best Of April 2013

    SEO, Content Marketing, and Social Media: The Best Of April 2013

    April may bring May flowers, but it also brings a new crop of SEO, content marketing, and social media content that we are thrilled to share with you.  So, without further ado, here’s the most informative and interesting content that we came across during the last month.

    SEO

    What Programming Is Teaching Me About SEO and Life

    Even if you have zero interest in programming or SEO, I’m convinced you’re going to be glad you decided to read this blog post.  And to make it a total no-brainer for you, I’m offering a 100% money back guarantee.  Sound good?  Keep reading.

    Unnatural Links Detection – How To Guide & Case Study

    Google might release the next Penguin soon. Therefore, I think it’s a good time to remember something. You can easily detect unnatural links in your sites’ profiles. You can use this detection technique for any site.

    This is true even if it didn’t get a penalty or warning. It’s a good technique. You can use it to understand risk. You can also manage the risk. This is the risk you might face when the next unnatural link update comes.

    (more…)