Matt Cutts recently made another of the videos in which he answers questions from the webmaster and SEO communities. This video specifically addressed whether to use “rel=nofollow” with widgets and infographic links.
Judging by the many questions and confused statements about nofollow links, one could make a safe assumption. Google’s message about which links should or should not pass “link juice” is likely unclear to most people.
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For businesses new to the SEO world, the process of optimizing a site can be confusing. SEO is a technical process and for those without the necessary understanding, there is the potential for exploitation by unscrupulous practitioners. One of the questions that frequently arises is: “Do I need to switch hosts to work with an SEO company?”
The one word answer is “no,” and a slightly more expanded response would be “Definitely not, and if anyone tells you otherwise, exercise caution.” (more…)
Since the release of Penguin 2.0, many sites have taken a dive in the SERPs.
One of the causes of poor SERP performance is an excess of anchor text containing specific keywords.
In the past, a primary goal of link building was to gain many incoming links. These links often used anchor text with keywords relevant to a site’s SEO strategy.
However, in recent years, Google has focused on the characteristics of natural link growth. They now penalize sites whose backlink profiles appear to have been artificially created by SEOs.
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Let’s be honest with ourselves: pop-ups, pop-unders, intrusive Flash advertising, and content-obscuring modal dialogues all suck, both from an aesthetic perspective and for site users.
In modern web design, the trend is towards elegance and simplicity; providing awesome content that’s pleasant to consume is the order of the day. But, we have to make money, and that’s what intrusive advertising is supposed to achieve.
The web is growing up, and part of its developing maturity is that serious sites that want to make money from content – particularly bloggers – are tying to look less like the flyers we find under our windshield wipers advertising quack remedies in garish colors and fonts, and more like credible publications.
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Love & Marriage. Peanut Butter & Jelly. SEO & Content Marketing (or SEO & Social Media)??? These days, the letters SEO are usually followed by one of two pairs of words. Like other great combinations from history, it seems that you can’t have one without the other. In that spirit, we’ve gathered up the best SEO, content marketing, and social media articles from July for your enjoyment. When you’ve finished reading, let us know your favorites in the comment section below.
1. Compile an in-depth keyword research report. Focus on your business products and services. Consider your brand and industry. Think about the demographics of your target customers. You’ll need to choose specific long-tail keyword search terms. Also, select relevant keyword phrases. Test these using tools like Google Keyword Tools. This will help you determine the estimated traffic for each keyword phrase. You’ll also see the competitiveness of each phrase.