Hudson, FL, October 22, 2013 – ASEOHosting, a provider of premium multiple IP hosting, has commented on the risks of relying on publicly available PageRank measurements as a metric for determining the efficacy of search engine optimization campaigns.
The company offers industry-leading, SEO-focused web hosting. It is concerned that its clients, along with the wider web development and SEO communities, overvalue PageRank measurements. This could harm their efforts to rank higher on search engine results pages.
When Google first launched
PageRank’s algorithm once allowed them to outrank competing search engines. However, the publicly available PageRank figures, mostly from the Google Toolbar, have become less reliable. This is due to two main factors.
Firstly, the complexity of Google’s ranking algorithms have increased by orders of magnitude. Over 200 signals now go into determining ranking positions. While Google’s internal PageRank figures are still an important ranking component because they reflect the number of incoming links to a page, other signals are equally important.
Theoretically, it is possible to engage in link building campaigns that increase a page’s PageRank, but in the absence of other signals of quality, link building efforts alone are not sufficient.
Secondly, the PageRank numbers Google makes publicly available are not an accurate representation of Google’s internal assessment. In a recent statement, Matt Cutts, the head of Google’s webspam team, revealed that published PageRank figures are updated infrequently and do not accurately reflect a page’s genuine PageRank.
“We feel that web masters who rely too much on publicly available PageRank figures are likely to be harming their chances of ranking well,”
commented ASEOHosting’s Vice President of Customer Relations, Daniel Page, “An exclusive interest in PageRank figures may distract site owners from properly deploying their resources in a direction more likely to be beneficial.”
Rather than focusing on PageRank, ASEOHosting advises webmasters to focus their search engine optimization investments on creating sites with high-quality valuable content that provides a good experience for users and using social media and other relationship building techniques like guest building to increase awareness.
###
About ASEOHosting:
ASEOHosting is the leader in providing all types of SEO Hosting, including Shared SEO Hosting, Dedicated SEO Hosting, US Dedicated SEO Servers, and EU Dedicated SEO Servers, based in Orlando, FL, Detroit, MI, and Charlotte, NC, owned and operated by Ahosting, Inc., supplying hosting services that are truly beyond imagination. Since 2002, ASEOHosting has established one of the web’s premier solutions for reseller web hosting, multiple IP hosting, dedicated servers, and VPS hosting. For more information, visit https://www.aseohosting.com.
