Hudson, FL, February 24, 2014 – ASEOHosting, a provider of premium multiple IP hosting, has commented on the confusion surrounding the optimal use of IP addresses for search engine ranking in specific geographic areas. Many business web masters and SEOs do not have a clear idea of the best strategy to ensure that market-specific sites have the greatest chance of ranking well in the regions they target.
Google employs over 200 signals to determine relevance, authority, and quality of content. Among the signals are country-code top-level domains and the location of the site’s server as determined by IP geolocation. Together these factors form a strong signal that a site is relevant to a region.
Google and other search engines recognize a ccTLD as a sign of relevance. However, anyone worldwide can register ccTLDs. Therefore, people often use them for branding, not location. Furthermore, country-code top-level domains might be seen as a weak signal. This happens if the IP geolocation data shows the site is hosted outside that region.
A relevant ccTLD plus an IP address showing a local presence sends a stronger signal to Google. This combined signal is more powerful than either factor alone. To make a site competitive with local businesses, the best plan is to host it on servers within that market. Matt Cutts, the head of Google’s webspam team and a frequent provider of SEO advice videos says, explains this well.
“In an ideal world, it would be wonderful if, for every different .co, .uk, .com, .fr, .de, you could have a different separate IP address for each one of those and have them placed in the UK, or France, or Germany.”
Choosing a hosting provider
A provider offering many IP addresses in different regions is beneficial. Also, a wide selection of country-code top-level domains is helpful. This combination gives site owners the best chance. It ensures their sites can compete in the SERPs for their target regions.
Daniel Page, ASEOHosting’s VP of Customer Relations, said, “We often get questions. Companies want to know the best way to pursue international SEO. They want a strong presence in global markets.” He further stated, “We want to make it clear. Giving a site the best chance in search results needs a clear signal. This signal shows market relevance to search engines. The two best ways to send this signal are ccTLDs. The other is hosting within the target region. This hosting should use an IP address geolocated there.”
As a provider of multiple-IP hosting with hosting platforms in both the US and Europe, ASEOHosting is well positioned to provide the optimal mix of relevance signals to search engines — giving businesses a greater chance of competing with international businesses that don’t have in-market hosting and enabling them to go head-to-head with local businesses in the same niche.
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About ASEOHosting:
ASEOHosting is the leader in providing all types of SEO Hosting, including Shared SEO Hosting, Dedicated SEO Hosting, US Dedicated SEO Servers, and EU Dedicated SEO Servers, based in Orlando, FL and Detroit, MI, owned and operated by Ahosting, Inc., supplying hosting services that are truly beyond imagination. Since 2002, ASEOHosting has established one of the web’s premier solutions for reseller web hosting, multiple IP hosting, dedicated servers, and VPS hosting. For more information, visit https://www.aseohosting.com.
