2014 is off to an explosive start. Brands blew up social media feeds during the Super Bowl, and Matt Cutts laid down the law on guest blogging, a topic which we have already addressed in a previous post. Don’t worry though, it’s not all gloom and doom. SEO has always been a constantly evolving business, and those who succeed employ a variety of tactics that include guest blogging, social media, and content marketing. To help you out, we gathered some of the best articles on these subjects from January. Enjoy, and if you’re looking for the same great content the rest of the month, don’t forget to check in with us on Twitter, Facebook.
SEO
International SEO Strategy Advice To Start 2014 With A Bang
Well, it’s the start of another year. We saw many changes in the SEO world throughout 2013. For instance, there were Penguin and Panda updates. Also, we had the domain crowding release. Furthermore, mobile search continued to rise. Very recently, Yandex even announced it would remove links from its algorithm.
Social Media meets SEO in 2014
It appears from the way things are headed that SEO is coming back. Coming back in the form of social media. Companies like Google and Facebook would like to see organic search go away and everything go to pay-per-click advertising.
A Guide to International SEO
Business owners and online marketers already know how valuable SEO is. That is why SEO is a big part of their overall marketing efforts. Once you’ve set up a well-established SEO campaign, it’s time to look towards expansion.
How to Improve SEO with Google Authorship
Has your brand taken advantage of the Google Authorship program yet? If not, you’re missing out on a powerful way to increase your visibility, establish yourself as an authority, and get some special treatment with Google as a bonus.
More Google SEO Changes Are Coming… Nope, They’re Here. Here’s What You Need To Know.
Are you ready for some brand new (and some not so brand new but “it’s time to pay attention”) things when it comes to SEO? Well, ready or not, here they are.
It happened again. Google’s head of web spam Matt Cutts told the digital world that another link earning tactic is dead. Well, that’s at least what most inexperienced SEOs took away from a post Cutts published on January 20, 2014.
Toward a Linkless SEO: The SEO Link Is Dying. Here’s What Might Replace It
Whether they saw it coming or not, and whether they believe it or not, everyone in SEO sat up and noticed when Matt Cutts declared that guest blogging is dead.
Google Propaganda, SEO and Why Marketers Need to Wake Up
As the entire search world knows, Matt Cutts released a post last week – I’m paraphrasing – warning us that Google now considers “low quality guest posting” to be spam under their guidelines and will begin to take action in accordance with those beliefs.
Why You Should Spend More Time Thinking About Google Authorship
I noticed at the end of last year that my image wasn’t coming through on search results as often as it had been. I don’t mean the Google+ links that show in the search results because they always show my image.
Content Marketing
Conquering Content Marketing in 5 Steps: It All Starts With a Plan
Seventy-two years. That’s how long the popular daytime soap opera, “Guiding Light” aired. What’s amazing about this show isn’t the fact that it is the longest running television drama in history, nor is it the fact that it started as a 15-minute radio show.
How Much Does an Animated Explainer Video Really Cost to Make?
You know explainer videos, right? They’re those short, engaging online videos that a lot of companies are using on their websites these days. They’re typically 60-90 seconds in length and they explain and promote a company, a product, or a service. They come in many forms, the most popular being “animated.”
Content Marketing Metrics for eCommerce
For the last year or so there has been an increasing amount of conversation (and hype) around the subject of content marketing for e-commerce sites. However I see very few people in the digital industry actually using specific key performance indicators that help understand what content marketing efforts are actually working or not.
Essential WordPress Plugins for Content Marketing
WordPress is the most popular CMS in the world. I have used WordPress for more than 7 years and in that time it has proved itself to be an extremely reliable platform. Every update that has been made to WordPress over the years has been genuinely useful, and the only hiccups I’ve experienced have been due to my own errors.
Is This Thing On?
A community of creators feels uneasy about virality. The audience is content watching grainy dashcam videos. Platforms, furthermore, discourage sharing. So, is an “audio hit-machine” even possible? And, beyond that, does anyone actually want one?
Social Media
How to Attract the Right Kind of Twitter Audience
6 Facebook Marketing Tips for Managing Your Facebook Page
Are you wondering what works for your Facebook page? Conversely, are you overwhelmed by the many Facebook tactics you read about? Regardless, it’s always good to review the basics. This applies no matter how long you’ve had a page for your business.
SEO, PR or Advertising Agency: Which is Best for Social Media?
Sure, you’re a brand needing social media support. Consequently, if you’re hiring an agency, you have several choices. Nearly every marketing agency now offers social communications as a service. Specifically, you could choose the PR route, the advertising route, or even the SEO route.
Debunking Five Myths About Google+
Are you among the many who say “Oh no! Not another social network! Why should I care about Google+?” You may have heard people saying it’s a ghost town, or that it’s only for techies. The people who write these things are, quite simply, wrong.
We’ll finish up this month’s roundup with Matt Cutts answering the question, “Are Facebook and Twitter signals part of the ranking algorithm? How much do they matter?”
