Although Google’s algorithms don’t seem to have much use for meta descriptions anymore, that doesn’t make them any less valuable to you as a content creator. Often, a meta description is the first thing a user will see of your site; it’s quite literally the first impression you’ll make on your readers. You need make sure it’s well-written.
Otherwise, you’re very likely to miss out on a significant amount of traffic.
Most of you who’ve spent any amount of time working with any form of marketing have noticed that the field is positively choked with jargon (as is virtually every industry, really). You shouldn’t be entirely shocked by this – oftentimes, jargon is the best way to condense a relatively complex topic down so it’s easier to convey. For that reason, I’m not entirely against its use, nor do I deny its efficacy given the right circumstances.
The problem with jargon is that when overused – or repeatedly misused – its meaning tends to grow distorted over time. It becomes a buzzword; an empty, meaningless propaganda phrase which is more a sign of laziness than knowledge. While jargon is best used sparingly, buzzwords should be avoided at all costs.
I’ve compiled a list of some of the more common buzzwords floating around the world of digital marketing. I’d advise against using any of them if you can help it. Your readers will thank you for it.
As Google strives to improve its algorithms and make content more relevant to the user, social networks gain more and more importance in determining how your pages rank online. How often people talk about your brand, how often they share your articles, how often they like your posts; all of these factors play an important role in how well you’re going to do (though true to form, Google’s remained fairly tight-lipped about just how important).
One thing should be clear: if content is king, then social media is most definitely queen. There was a time when I would have argued that not every organization has something to gain from going social. I think, at least in this context, that such a time is long since passed. At this point, it’s not a question of “if” you should fit social media into your SEO strategy – it’s a question of “how.”
In the current climate, having an online presence is essential, and starting with the moment you begin designing your website, you should be considering how SEO, social media, and content marketing are being addressed and advanced. If you really think about it, these elements impact every aspect of a business from the moment it is introduced to the world all the way through its future successes. In that spirit, we gathered some of the best SEO, social media, and content marketing articles from March to help you get the most out of your business. Enjoy, and if you’re looking for the same great content the rest of the month, don’t forget to check in with us on Twitter, Facebook, and Google+.
With more people using their smartphones and tablets to browse the internet, it has become increasingly important to create a website that works across multiple platforms.