Most of you who’ve spent any amount of time working with any form of marketing have noticed that the field is positively choked with jargon (as is virtually every industry, really). You shouldn’t be entirely shocked by this – oftentimes, jargon is the best way to condense a relatively complex topic down so it’s easier to convey. For that reason, I’m not entirely against its use, nor do I deny its efficacy given the right circumstances.
The problem with jargon is that when overused – or repeatedly misused – its meaning tends to grow distorted over time. It becomes a buzzword; an empty, meaningless propaganda phrase which is more a sign of laziness than knowledge. While jargon is best used sparingly, buzzwords should be avoided at all costs.
I’ve compiled a list of some of the more common buzzwords floating around the world of digital marketing. I’d advise against using any of them if you can help it. Your readers will thank you for it.
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