Like any field with a technical aspect, search engine optimization plays host to a wide range of different misconceptions, half-truths, and falsehoods.
With digital marketing in particular, this problem is exacerbated by the fluid and rapidly-changing nature of both search and the Internet itself.
What held true last year might not necessarily be valid next year; this year’s tactics could end up obsolete with a single update to Google’s algorithms.
These tall tales – and there are many of them – range in veracity from “somewhat true” to “less grounded than the flat-Earth theory.”
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