Like any field with a technical aspect, search engine optimization plays host to a wide range of different misconceptions, half-truths, and falsehoods. With digital marketing in particular, this problem is exacerbated by the fluid and rapidly-changing nature of both search and the Internet itself. What held true last year might not necessarily be valid next year; this year’s tactics could end up obsolete with a single update to Google’s algorithms.
These tall tales – and there are many of them – range in veracity from “somewhat true” to “less grounded than the flat-Earth theory.” Perpetuated by well-meaning, misinformed journalists; underhanded snake soil salesmen, and unknowing laymen; the myths collected here all share one thing in common: they can be universally damaging to one’s efforts online. Don’t buy into them.
This past month seemed fairly calm from an SEO point of view. There were no major Matt Cutts declarations or Google updates that sent the industry scrambling. In the world of social media and content marketing, LinkedIn continues to assert itself as a force to be reckoned with while Google+ remains a source of much confusion. There were a lot of great articles in April, and we’ve rounded up the best to help you get the most out of your business. Enjoy, and if you’re looking for the same great content the rest of the month, don’t forget to check in with us on Twitter, Facebook, and Google+.
Whether you’re in charge of executing an SEO strategy for a highly established website or a brand new domain, possessing the ability to understand the current business situation, along with seeing future challenges and opportunities, is critical when crafting a sustainable plan of attack.