It’s no secret that online marketing has been suffering in recent years. The use of ad blockers is on the rise, fueled primarily by poor advertising practices. That’s bad news for webmasters who draw most of their revenue from advertising partnerships – and even worse news for marketers.
“The majority of feedback from readers is that they block because of the nuisance of ads,” Destructoid founder Niero Gonzalez told Forbes in 2013, after finding out that over half of his visitors used ad-blocking software. “People are fed up with ads that expand and blow up in their face. If I wasn’t in the publishing industry, I would definitely use it.” Continue reading