SEO, Content Marketing, and Social Media: The Best of May 2014

chopping woodIn last month’s roundup we declared that it had been a calm month in the world of SEO, that “there were no major Matt Cutts declarations or Google updates that sent the industry scrambling.” Then, about two weeks ago, Mr. Cutts fired off this tweet, “Google is rolling out our Panda 4.0 update starting today.” So that was pretty major. However, the Panda updated wasn’t the only news in May, so we’ve rounded up the best of the rest from the worlds of social media, content marketing and SEO for your convenience. Enjoy, and if you’re looking for the same great content the rest of the month, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

A Prioritized Web Development & Site Migration SEO Checklist

My friend and ex-colleague Modestos Siotos has written an authoritative piece on site migration over on the Moz blog and there’s no way I even want to go anywhere near improving on that.

What Europe’s ‘Right to Be Forgotten’ Means for Google (and You)

Should the Internet forget? Do people have the right to have outdated, inaccurate, perhaps embarrassing information about them removed from the web?

5 Steps To Prevent Getting Hit By A Google Panda Update

Not so long ago, you might have dismissed the idea of writing high-quality content and making your website easily accessible because everyone else was in the race of getting to the first spot in the search results.

Evolution In Action; Google’s New Panda 4.0 Rollout

In a move sure to create shivers of apprehension in the lower levels of the web’s traffic garnering ecosystem Google GOOGL -1.71% has just announced that it’s rolling out Panda 4.0, the latest upgrade to the spidering and ranking system that the company uses in its search engine.

How Google’s Algorithm Silences Minority Opinions

Google’s influence on society is both unparalleled and poorly understood. At last count in September of 2013, the company served over 3 billion searches per day. Most of us use Google, and we’re far more likely to click the top few results.

Startup SEO: How to Get the Ball Rolling on a Limited Budget

Search Engine Optimization (SEO) can be a complete nightmare if you are a new startup. The majority of new startups know that SEO contributes to online success but many do not fully understand how to develop an effective SEO strategy.

Pandas and Penguins: An eCommerce Entrepreneur’s Lesson in SEO

In the wake of the latest Google update that could be potentially damaging to page rankings, Ben Wilson discusses the SEO tactics for small businesses to be mindful of.

The Homepage Is Dead! Long Live The Homepage!

When the New York Times’s plummeting homepage traffic numbers were revealed last week, the Internet again declared the homepage dead. But that may not be so true.

Content Marketing

Say Hello To The Content Marketing Stack

You know about ad stacks, right? Get ready to say hello to the next big thing in content marketing technology: the content marketing stack.

6 Timeless Tips for Writing Great Web Content

There’s no single or easy way to write yourself to stardom. Even great authors and famous bloggers struggled in making their way up to success. Writing compelling content is never a simple process.

101 Different Types of Content

We keep hearing it over and over again: “Content is King. Content is King.” And it’s true. Content is the single best way to drive people to your website today.

How to Develop a LinkedIn Content Strategy

Do you have a LinkedIn content strategy? Do you want to maximize exposure of your content on LinkedIn? Reach LinkedIn users with professional, valuable content that stands out, and they’re likely a step closer to pursuing a business relationship with you.

How to Keep Facebook Viable as a Content Marketing Platform

If you listen to a lot of the commentary about social media these days, you’re probably hearing a lot about how Facebook brand pages are becoming less valuable for content marketing.

Social Media

The Truth About How Many People Really See Your Facebook Posts

Want to panic a bunch of marketers? Tell them that the strategy they’ve used and obsessively focused on for the past few years is a dud. That when they thought they could get something for nothing, they were ultimately wrong.

7 Legitimate Ways That Social Media Impacts SEO

If you ask 10 different people in the digital marketing industry whether social media impacts SEO, you’ll get 10 different answers.

How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

One of the more compelling stories in digital media over the past year has been the continued success and momentum of BuzzFeed.

Surprise! Your Incriminating Selfies on Snapchat Weren’t Deleted After All

A court settlement involving Snapchat has reinforced the notion that there is no real privacy on the Internet. The popular messaging app, which promised users photos and videos that disappear forever, was forced to settle with the Federal Trade Commission over allegations of misleading consumers and misusing customer data.

7 Ways to Use Custom Audiences With Facebook PPC

The typical question of a person approaching Facebook advertising is: What audience maximizes my profit? The answer is: “the audience you tested and converted profitably.”

We’ll finish up this month’s roundup with Matt Cutts answering the important question, “How much wood could a Matt Cutts cut if a Matt Cutts could cut wood?”


Image: Flickr/Phil Roeder

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