A survey carried out back in 2010 found that 97% of consumers research online before purchasing at a brick-and-mortar store. I’ll admit, the world has changed a bit since then. There’s more of a focus on digital shopping than ever before, and the number of channels through which consumers research their purchases has expanded considerably. Users now look not only to search engines and digital storefronts, but also to social media and promotional emails.
On the surface, one might think that this makes an online storefront somewhat less important than it was in the past.
For those of you who haven’t already heard, Google in late June acquired mDialog – a video advertising firm that specializes in helping large media companies measure and deliver video content to a wide range of connected devices. The implications of this purchase seem to be quite clear. Google’s looking beyond the PC to other platforms; it’s hoping to expand its large marketing arm to smartphones, tablets, and video game consoles.
That isn’t all Google’s looking to do – there’s a bit more to this purchase.
I’ve said on several occasions that the world of search engine optimization has changed a great deal over the past few years. With the rise to prominence of social media, we’ve seen an entirely new paradigm take hold. Rather than being about the search engine, today’s SEO is far more focused on the people using it.
Let’s talk about that.
We know everyone is trying to get out of the office early to start their July 4th weekends, so we won’t waste too much of your time getting to the roundup. If you’re new to this, each month we gather up the best articles from the worlds of social media, content marketing, and SEO for your convenience. Here’s our favorites from June. Feel free to enjoy them on the beach or by the pool, and if you’re looking for the same great content in between roundups, don’t forget to check in with us on Twitter, Facebook, and Google+.
If you’re reading the Moz blog, then you probably have a decent understanding of Google and its algorithm changes. However, there is probably a good percentage of the Moz audience that is still confused about the effects that Panda, Penguin, and Hummingbird can have on your site.