Monthly Archives: December 2014

SEO, Content Marketing, and Social Media: The Best of November 2014

snowman penguinSince our last roundup, we’ve eaten a lot of turkey, watched a lot of football, and spent some valuable time with the family. Now that Thanksgiving is in the rear view mirror, it’s time for online businesses to get their houses in order for the upcoming holiday season as well for a new year. Based on Forrester research from last month, Facebook may not be the best place to focus your efforts, but we’ve found a number of posts that should get you going in the right direction. These are the most relevant articles from the fields of SEO, content marketing, and social media in November. Enjoy! If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

How to Perform the Ultimate Local SEO Audit

Every business that competes in a local market and who competes for the display of localized results in SERPs will likely find the need to conduct a local SEO audit at some point. Continue reading

Optimizing Drupal For Google Search

Optimizing Drupal For GoogleNote: This guide assumes at least a basic knowledge of Drupal, including module installation. If you run into trouble, read through the Drupal Tutorial.

It may not be as popular as WordPress, but you’ll nevertheless find plenty of website owners who swear religiously by Drupal. It’s not hard to see why, really. There’s a lot to love about it.

It’s an incredibly secure platform and frequently updated besides. Drupal’s also easy to customize, with a bevy of both free and premium plugins available to webmasters and an intuitive web interface that makes it ideally suited to manage a large volume of content. Last but certainly not least, it’s extremely powerful from an SEO standpoint. Continue reading