We hope everyone is off to a great 2015. As SEO is a constantly evolving industry, the new year often calls for an updated game-plan and expanded strategies. In that spirit, we found a number of articles that should help you as you map out what comes next. One thing that will remain consistent is the role of social media and content marketing in SEO, as evidenced by the recent Google decision to show tweets in the search results. So, make sure to scroll your way down to those respective sections, because these elements all work best when working together. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
If at one point you’ve bought links, hired an SEO agency, or received a sudden decrease in website traffic, then this blog post is for you.
Any good marketer or business owner trying to leverage the Web to connect with more prospective customers knows that SEO is always changing. As the new year approaches, it’s a good idea to to study up on current and future marketing, advertising, and SEO trends.
2014 was a rough year. We went months without any real updates, and then in the last four months there were Panda, Penguin, Pirate, and Pigeon along with tweaks and refinements along the way. In fact Penguin was never given an end date; it just keeps on rolling like Tina Turner on a river.
What does search fit in your digital marketing program? If you answered ‘with the SEO department’, you’re certainly not alone, as many marketers and businesses owners still use the traditionally siloed approach to search marketing, leaving the SEO folks to do their work, separate from the social, paid and content marketing teams.
Everyone’s been in the position where there’s a million and one things going on, but a client (or you) still requires top-notch keyword research. So something needs to get done in a pinch.
If you are for instance a blogger or write articles for an online magazine or newspaper, you encounter this question on a probably daily basis: should I add an image to my article? The answer is “Yes”.
If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries.
Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior.
Facebook has announced starting January, they will be ramping up efforts to inflict even harsher punishments on brands for posting too much promotional content. Facebook’s raising the bar by including posts pushing users to enter contests or sweepstakes under the umbrella of practices worth penalizing.
However you may feel about New Year’s resolutions, January just seems to bring on the desire for fresh starts.
Mobile native video advertising has transformed content marketing world in a big way. Brands are clamoring to get their video storytelling in high gear following brands who jumped on the video bandwagon long ago.
You’ve thrown your pen again. Take a breath, but don’t be worried. You’re wondering why everyone else is seeing success by gaining comments, readers, and subscribers, and you know content is king, but what you may not know is that context is its kingdom.
Spending on social media continues to soar, but measuring its impact remains a challenge for most companies. When The CMO Survey asked marketers how they show the impact of social media on their business, only 15% cited they have been able to prove the impact quantitatively.
So many social media networks! So many limits on image characteristics and the number of text characters! How can you keep track of the different image and text requirements of each platform? This infographic by Prohibition PR can help.
Last year, a Duke University study on social media revealed that social media spending at companies—currently 9 percent of marketing budgets—is forecasted to nearly triple (to 25 percent) over the next 5 years.
In the world of social media marketing metrics, the doctors are giving out new diagnoses – and the news isn’t good for some of the patients.
Here’s a look into the Simply Social Media Crystal Ball at the Top 10 Social Media Trends for 2015:
This month we’ll end the roundup with a funny video of two bots talking to each other.
Image Credit: Flick User/JefferyTurner