Right now, the thing that everyone’s buzzing about is semantic search. Search engines, we’re told, are getting smarter – better at providing us with precisely what we’re looking for. The prevailing slogan of this shift, trumpeted by the likes of Google, is “things, not strings.”
It’s pretty easy to see where all this stuff came from, too. Smartphones and tablets have become more or less ubiquitous in modern society. With their spread, we’ve seen an increased focus on conversational search – on people asking questions of their devices rather than keying in a few search terms.
I suppose there’s a certain allure to algorithm chasing, really. You’re on the bleeding edge of search engine optimization; an expert that all other marketing professionals look to for advice on how they can game the system created by Google. You’re constantly adapting, modifying, and re-working your strategies to adapt to the latest algorithmic change.
In the month since our last roundup, there has been a lot of news in the SEO community. First off, Google has been indicating a major update to their mobile search algorithm, so you better make sure your site is up to speed. We’ve included a couple of articles below that should help you determine if you need to do anything before April 21st. Also, a major vulnerability in WordPress SEO by Yoast was announced, so if you haven’t updated the popular plugin recently, do so. With those big news items out of the way, we’ll get to the rest of the roundup. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
How you optimize your web page – the design, copy and placement of various elements – can have a huge impact on how your site ranks in search results. Ranking higher on the pages of Google and Bing can, in turn, mean more views, social media shares and likes, and most importantly, new customers discovering your product or service.