In the month since our last roundup, there has been a lot of news in the SEO community. First off, Google has been indicating a major update to their mobile search algorithm, so you better make sure your site is up to speed. We’ve included a couple of articles below that should help you determine if you need to do anything before April 21st. Also, a major vulnerability in WordPress SEO by Yoast was announced, so if you haven’t updated the popular plugin recently, do so. With those big news items out of the way, we’ll get to the rest of the roundup. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
How you optimize your web page – the design, copy and placement of various elements – can have a huge impact on how your site ranks in search results. Ranking higher on the pages of Google and Bing can, in turn, mean more views, social media shares and likes, and most importantly, new customers discovering your product or service.
A couple of months ago, I talked about how the role of an SEO professional is undergoing a serious transformation. Yes, our primary job is still to drive organic traffic and increase organic revenue — but the way that we do that now has changed so much that we’ve had to acquire additional skills in order to make that happen.
Google is about to update their algorithm again, and this time it could have a big impact on your business. I mean, really really big. For context, when Google initially rolled out the Penguin algorithm update, it affected approximately 4% of global searches on desktop and mobile.
This guide is our attempt to compile the best link prospecting content on the web. If you want to learn about link prospecting, the content to teach you will be here.
Small or big SEO projects, all will benefit from a structured approach. With the help of some free tools it is easy to create an overview of the current website performance and simplify certain SEO tasks.
Google penalties can be a major setback, but regardless of why your site gets hit, it’s vital that you take quick and aggressive action to recover your organic search rankings.
You might think that getting global traffic or building a global audience requires big marketing budgets for translations, localizations, ccTLDs, ads, and other multiple items that involve a middle-man (who will want to charge you fees). You can do better than that.
If you haven’t heard the word “content marketing” around the office lately, you’ve most likely been on vacation. In the world of online business, content marketing is quickly becoming one of the most overused terms in the industry.
When it comes to visual content, your customers expect something very different compared to just a few years ago. It is now supercharged by mobiles and visual social media networks. It used to be OK to have a static website gallery, post text to your social channels, and use corporate photos and videos online.
You’ve spent hours writing, rewriting, editing and tweaking. It’s been a struggle, but it’s almost perfect. You review it one last time, catching any stray typos or misplaced pronouns.
Whether you’ve written a blog post, built an infographic, or hosted a webinar, you’ve probably promoted your content across your social media profiles. Maybe you’ve even shelled out a bit of money for social media advertising.
The internet has radically changed the state of journalism, but content marketing is a relatively new field that can still benefit a lot from the practices of traditional reporters. In the interest of improving the field of content marketing overall, here are nine lessons from traditional journalism that every content marketer should know to better engage and build trust with readers.
Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand, you can manipulate for your own use. To do that, you need the right set of tools.
“This client has such rich content, I don’t understand why they don’t have any shares on their posts. They should really be promoting their posts, I couldn’t find one spot where they actually promoted their content apart from simply publishing and posting a link on their social channels.”
Imagine you’re at a conference and you enter a noisy room, full of people. Some are deep in conversation, some are busy reading and some look around with puzzled looks. Your goal is to present yourself successfully; find the right people, grab the attention of experts, and collect contact details of potential partners and customers.
Are you curious about which type of social content gets the most shares? Are social shares part of how you measure social marketing return on investment (ROI)?
What types of social media tools are you using? Are there categories of tools that you’re not using, that you should be? Over the last couple of years, we’ve seen a big industry built up around social media tools.
This month we’ll end the roundup with a funny video that looks at current Photoshop experts trying their hand at Photoshop 1.0.
Image Credit: Flick User/pennuja