We hope everyone is off to a great 2015. As SEO is a constantly evolving industry, the new year often calls for an updated game-plan and expanded strategies. In that spirit, we found a number of articles that should help you as you map out what comes next.
One thing that will remain consistent is the role of social media and content marketing in SEO, as evidenced by the recent Google decision to show tweets in the search results.
(more…)
The great thing about the end of any year is all the ‘End of Year’ articles. You have ‘Best of’ articles, ‘worst of’ articles, lists of what we learned last year, and how to prepare for next year.
And let us tell you, we have plenty of those in our final roundup of 2014. If there’s one thing about inbound marketing, or its pillars of SEO, content marketing, and social media, it’s that this is an ever-changing industry.
(more…)
In the world of content marketing, there’s a longtime misunderstanding even greater than the mislabeling of big data. I’m talking about demand generation and lead generation. People use these two terms interchangeably far too often.
The truth is that they’re two very different approaches to content creation – and using the wrong one can mean a whole lot of wasted effort on your part.
(more…)
Since our last roundup, we’ve eaten a lot of turkey, watched a lot of football, and spent some valuable time with the family. Now that Thanksgiving is in the rear view mirror, it’s time for online businesses to get their houses in order for the upcoming holiday season as well for a new year.
Based on Forrester research from last month, Facebook may not be the best place to focus your efforts, but we’ve found a number of posts that should get you going in the right direction.
(more…)
Note: This guide assumes at least a basic knowledge of Drupal, including module installation. If you run into trouble, read through the Drupal Tutorial.
It may not be as popular as WordPress, but you’ll nevertheless find plenty of website owners who swear religiously by Drupal. It’s not hard to see why, really. There’s a lot to love about it.
It’s an incredibly secure platform and frequently updated besides. Drupal’s also easy to customize, with a bevy of both free and premium plugins available to webmasters and an intuitive web interface that makes it ideally suited to manage a large volume of content. Last but certainly not least, it’s extremely powerful from an SEO standpoint. (more…)
We’re going to start today’s piece off with a few statistics: One third of mobile searches have local intent – meaning 66% of people searching on smartphones and cell phones are looking to purchase something in their immediate area(one-fifth on PCs).
Fifty percent of those searches lead the user to visit a retail outlet (34% on desktops/laptops/tablets).
(more…)
Search engine optimization can be quite complicated. This is especially true if you’re new to it. However, it’s not as difficult and technical as some ‘experts’ claim. Still, the learning curve can be fairly steep.
Truthfully, there’s a very good chance. Unless you’re a seasoned expert, you’ve likely made many mistakes optimizing your website.
(more…)
You gotta give Google credit. They certainly have timing. In the weeks leading up to Halloween, they decided to roll out Penguin 3.0, which certainly gave a fright to those who practice less than savory SEO techniques. These kind of updates to the
Google algorithm are yet another reminder that successful SEO is the result of hard work and engaging a variety of strategies to drive traffic to your site. In that spirit, we’ve rounded up the most relevant articles from the fields of SEO, content marketing, and social media to help your business develop a winning inbound marketing plan. (more…)
The SEO industry is obsessed with the future. They react to Google updates. They integrate new techniques. SEO is about moving forward. It’s also about staying relevant. In that spirit, we collect interesting articles each month.
These articles cover SEO, content marketing, and social media. We do this to help you and your business. We want you to stay ahead.
(more…)
There was a time not too long ago when link building was one of the most vital components of search engine optimization. The more links a website received, the higher it ranked. As time went on, Google tweaked and updated its link ranking algorithms. Link building became as much about quality as it was about quantity.
It didn’t take long for the SEO community to coin a new term in order to describe the process by which a link valued (or devalued, as it were) a page. Link Juice, as it’s known, became a common phrase in any discussion of Search Engine Optimization. The idea was that whenever a page linked to another, some of that page’s ‘value’ would transfer to the target.
(more…)