Each month, we like to collect the most interesting and relevant articles from the fields of SEO, content marketing, and social media.
This time around Google dominated the news cycle with their two announcements, one regarding HTTPS and the other marking the end of Google authorship.
Mixed in among these major news items, we’ve also included a number of well-written and informative industry posts that caught our eye in August.
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Although it’s certainly more content-oriented now than in the past, its importance to one’s success on the web literally cannot be understated.
If your site isn’t properly optimized, it’s not going to rank. If it doesn’t rank, users don’t find it. And if users don’t find it, well… You probably shouldn’t quit your day job.
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That’s why we gather up each month’s highlights from the worlds of social media, content marketing, and SEO for your convenience.
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Digital shopping is more important than ever. Also, consumers research purchases through many more channels now. Users now look not only to search engines and digital storefronts, but also to social media and promotional emails.
That isn’t all Google’s looking to do – there’s a bit more to this purchase.
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Let’s talk about that.
The internet was new back then. Google wasn’t the huge company it is now. Technical SEO was the most important thing. Content marketing existed, but most SEO experts thought it was optional.
It didn’t matter how good your site was if people couldn’t find it. This meant some techniques were valued most. These included article and directory submissions. Spinning content and keyword stuffing were also important. Optimized meta descriptions were valued above all else.
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We know everyone is trying to get out of the office early to start their July 4th weekends, so we won’t waste too much of your time getting to the roundup. If you’re new to this, each month we gather up the best articles from the worlds of social media, content marketing, and SEO for your convenience. Here’s our favorites from June.
Feel free to enjoy them on the beach or by the pool, and if you’re looking for the same great content in between roundups, don’t forget to check in with us on Twitter, Facebook
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“The majority of feedback from readers is that they block because of the nuisance of ads,” Destructoid founder Niero Gonzalez told Forbes in 2013, after finding out that over half of his visitors used ad-blocking software.
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That’s no longer the case. Google updates its algorithms. Each update makes search smarter. It understands what users like. Social media drives much web traffic. People share interesting pages. They share on Reddit, Facebook, or Twitter.
Not surprisingly, this has resulted in a paradigm shift in SEO. Search algorithms still matter. But now, focus on users. Don’t just chase tactics. If people dislike your site, it won’t rank well.
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In last month’s roundup we declared that it had been a calm month in the world of SEO, that “there were no major Matt Cutts declarations or Google updates that sent the industry scrambling.
” Then, about two weeks ago, Mr. Cutts fired off this tweet, “Google is rolling out our Panda 4.0 update starting today.” So that was pretty major.
However, the Panda updated wasn’t the only news in May, so we’ve rounded up the best of the rest from the worlds of social media, content marketing and SEO for your convenience.
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