Author: Daniel Page

There was a time not too long ago when link building was one of the most vital components of search engine optimization. The more links a website received, the higher it ranked. As time went on, Google tweaked and updated its link ranking algorithms. Link building became as much about quality as it was about quantity.

It didn’t take long for the SEO community to coin a new term in order to describe the process by which a link valued (or devalued, as it were) a page. Link Juice, as it’s known, became a common phrase in any discussion of Search Engine Optimization. The idea was that whenever a page linked to another, some of that page’s ‘value’ would transfer to the target.

Although it’s certainly more content-oriented now than in the past, its importance to one’s success on the web literally cannot be understated.

If your site isn’t properly optimized, it’s not going to rank. If it doesn’t rank, users don’t find it. And if users don’t find it, well… You probably shouldn’t quit your day job.

Digital shopping is more important than ever. Also, consumers research purchases through many more channels now. Users now look not only to search engines and digital storefronts, but also to social media and promotional emails.

Let’s talk about that.

The internet was new back then. Google wasn’t the huge company it is now. Technical SEO was the most important thing. Content marketing existed, but most SEO experts thought it was optional.

It didn’t matter how good your site was if people couldn’t find it. This meant some techniques were valued most. These included article and directory submissions. Spinning content and keyword stuffing were also important. Optimized meta descriptions were valued above all else.