AseoHosting Blog

Author: Daniel Page

Daniel Page

Daniel Page is the Director of Business Development at ASEOHosting and a longtime contributor to the company blog. He writes about SEO strategy, IP-diverse hosting, and staying visible in an AI-driven search landscape—bridging the gap between infrastructure and optimization.
  • SEO, Content Marketing, and Social Media: The Best of December 2013

    SEO, Content Marketing, and Social Media: The Best of December 2013

    2013 was a confusing year. It was the year that content marketing became the new SEO. Wait, but it was the year that social media became the new SEO. No, it was the year that SEO died.

    See what we’re saying? Regardless of the noise, as always, we continue to reiterate that for online success, you are going to have to employ a strategy that effectively uses all three of these elements. SEO, social media, and content marketing should be the breakfast, lunch, and dinner of your 2014.

    In that spirit, we gathered some of the best articles from December to get you on your way moving into the New Year. Enjoy, and if you’re looking for the same great content the rest of the month, don’t forget to check in with us on Twitter, Facebook.

    SEO

    SEO Changed Forever In 2013. How To Adjust And Thrive In 2014

    If there’s ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear. Nearly every innovation in search — algorithm updates like Google Hummingbird, SERP enhancements, social integrations — was aimed at creating a better experience for the searcher.

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  • SEO, Content Marketing, and Social Media: The Best of November 2013

    SEO, Content Marketing, and Social Media: The Best of November 2013

    The last few months, it seems like people have spent a lot of time trying to define SEO’s new role in this Google altered landscape of Hummingbird and “Keyword Not Provided.” This month, the conversation has moved to defining content marketing’s new role.

    Content marketing may or may not be the new journalism or the new SEO, but regardless of its definition, it is an exceedingly important strategy to promote your online business. Bring in social media and SEO and you have the winning trifecta.

    That’s why we gather up the best SEO, content marketing, and social media articles each month for your convenience. Here are our favorites from November. Enjoy, and if you’re looking for the same great content the rest of the month, don’t forget to check in with us on Twitter, Facebook.

    SEO

    5 Ways to Write Quality Content That is SEO Friendly

    Although Google’s search engine algorithms are shrouded in mystery, they are widely accepted as a barometer for gauging the importance of your content on the internet. As a result, a cottage industry has developed that is focused on gaming the rankings to receive favorable placement. However more often than not, “black-hat” SEO tactics do not work. What works is creating quality content that is useful to your reader. Below are five methods for writing content that will do well in search engine rankings. (more…)

  • Easier Reputation Management With Google’s New Reviews For Business

    Easier Reputation Management With Google’s New Reviews For Business

    Client Behavior

    Think about the typical process by which a customer chooses a company to do business with. In many cases, they pull out their phone; do a quick search with Google, on a social media network, or on a dedicated review site like Google Places; scan through the results, and pick a business with the best reviews.

    Even in a street full of coffee shops and restaurants, customers no longer choose by wandering along and checking out the atmosphere or perusing the menu.

    Both of those factors will be trumped by a smartphone and a set of bad reviews. Everyone checks reviews before making a purchase more significant than a few dollars.

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  • Black Friday SEO Hosting Packages: 20% Off Now

    Black Friday SEO Hosting Packages: 20% Off Now

    To help you kick off the holiday season with a bang, we’re offering 20% off our popular SEO hosting packages with the promotional code: ASEO20-OFF.

    While many hosting companies will be dropping their prices for Black Friday, very few of them are able to provide the SEO benefits that come with being an ASEOHosting client. Only we can offer such an extensive range of Class C IP blocks. Each ASEOHosting shared hosting package is able to make use of up to 550 dedicated IP addresses, helping your sites stand out from the crowd.

    Unsure of the benefits of multiple IP hosting? Let me explain how having access to such a huge number of IPs can help your business kick it in the SERPs both in your home market and internationally.

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  • Optimize Your Site Architecture For Improved SEO And Conversions

    Optimize Your Site Architecture For Improved SEO And Conversions

    However beautiful your site and however compelling your content, all of that effort is wasted if users hit the homepage and can’t figure out where to go from there.

    Poorly conceived site architecture is responsible for increasing bounce rates and lowering conversion rates.

    And, if you think that you have trouble with shoddy site architecture, spare a thought for poor Googlebot, which is nowhere near as smart as the average user and is tasked with making sense of it all.

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  • Sourcing Blog Images From Flickr? Here’s What You Need To Know.

    Sourcing Blog Images From Flickr? Here’s What You Need To Know.

    Since Marissa Mayer took over at Yahoo!, many of its properties have been revamped. Flickr is no exception. Flickr now has a much nicer interface.

    Browsing millions of hosted images is now a pleasure. You can look for inspiration. Or find a picture to add visual sparkle to a blog post. The limitations on photographers for storing images have changed. This has brought back many who left for competitors. Because of this, more images are being added now. This is more than in the last few years.

    Studies prove that images help user engagement. This has SEO benefits. It also greatly aids social media exposure. Flickr is a treasure trove. However, bloggers need to be aware of a few pitfalls. Business bloggers, in particular, should know these before snagging images. They might want to use them to liven up their posts.
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  • SEO, Content Marketing, and Social Media: The Best of October 2013

    SEO, Content Marketing, and Social Media: The Best of October 2013

    Did you spend all month working on your Halloween costume? If so, we hope you were rewarded with vast amounts of candy last night. Knowing that your attention may have been focused on your preparations, we’ve gathered the best SEO, content marketing, and social media articles from October for your convenience. Therefore, if you’re looking for the same great content throughout the rest of the month, don’t forget to check in with us at Twitter, Facebook.

    SEO

    Have you heard about Google’s 15th birthday present to itself? Last week, the world’s undisputed search giant rolled out an all-new search algorithm, dubbed Hummingbird because “it’s fast and light.” The name is a dramatic departure from the P-theme of their prior Panda and Penguin updates, but the company’s search chief Amit Singhal reports that Google Hummingbird is the biggest rewrite since 2001. (more…)

  • Customer Support With Social Media: How Not To Do it

    Customer Support With Social Media: How Not To Do it

    The above quote is a paraphrasing of a line sometimes attributed to Groucho Marx, and sometimes to others. It’s an important lesson for businesses to keep in mind when they are interacting with their customers online.

    Many would say that it’s authenticity itself that matters, but anyone who has used the Internet for longer than five minutes knows that one does not have to be truly authentic to have a positive effect. Although, if a business can manage to be authentic, sincere, and genuine in its communications with its customers, so much the better.

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  • ASEOHosting Advises Webmasters Not To Put Too Much Faith In Public PageRank Data

    ASEOHosting Advises Webmasters Not To Put Too Much Faith In Public PageRank Data

    Hudson, FL, October 22, 2013 – ASEOHosting, a provider of premium multiple IP hosting, has commented on the risks of relying on publicly available PageRank measurements as a metric for determining the efficacy of search engine optimization campaigns.

    The company offers industry-leading, SEO-focused web hosting. It is concerned that its clients, along with the wider web development and SEO communities, overvalue PageRank measurements. This could harm their efforts to rank higher on search engine results pages.

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  • Google Overhauls Its Algorithms: Hummingbird Explained

    Google Overhauls Its Algorithms: Hummingbird Explained

    Two of the biggest SEO news stories of recent years concerned the Penguin and Panda updates to Google’s algorithms, which were aimed at improving search engine results by combating spammy black hat techniques and returning higher quality results at the top of the SERPs.

    While these changes had a huge impact on SEO, they were just tweaks and modifications of Google’s existing algorithms. It appears that Hummingbird, which was silently implemented a few weeks ago, is a much more technically significant, perhaps the most thoroughgoing update since Caffeine in 2010 or even since the algorithms were significantly rewritten by Amit Singhal in 2001.

    Hummingbird is estimated to affect 90% of search engine results and is likened by Search Engine Land’s Danny Sullivan to a complete replacement of the engine of search.

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