Guest posting and corporate blogging have become an essential part of SEO and inbound marketing. If you’ve not written blog posts regularly, it can seem like a straightforward exercise, but when you’re looking at a blank page and a pile of notes,
it’s not quite so simple to pull it together into a effective SEO package that is maximally sharable and readable for the intended audience.
We will look at actionable tips. These tips and techniques will help structure a blog post. This will help marketers and SEOs create great content. We’ll learn from journalists. They excel at conveying information clearly and briefly. However, we will adapt their advice. This will make it more useful for SEOs and marketers in general.
We’re going to assume that you’re on top of the research, have your market personas in order, and know what you want to say, but just need a little help organizing and structuring it on the page.
(more…)