AseoHosting Blog

Author: Daniel Page

Daniel Page

Daniel Page is the Director of Business Development at ASEOHosting and a longtime contributor to the company blog. Writes about SEO strategy, IP-diverse hosting, and staying visible in an AI-driven search landscape—bridging the gap between infrastructure and optimization.
  • Three Best Practices for Designing an SEO-Friendly Website

    Three Best Practices for Designing an SEO-Friendly Website

    A lot of people forget that search engine optimization isn’t simply a matter of finding the right keywords and selecting the right topics. It’s about more than meta descriptions and site content.  User experience is every bit as crucial to creating an effective site. 

    Because if your site doesn’t perform properly—if it’s not fast, intuitive, and easy to navigate—then none of the other stuff matters. People aren’t going to stick around to see your compelling content. They’re going to leave and likely end up navigating straight to one of your competitors.

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  • Your Content is Good — But is it Aligned to Your Audience?

    Your Content is Good — But is it Aligned to Your Audience?

    How to Ensure Your Website Resonates

    In many ways, content creation is as much a passion as it is a career. The desire to create and express ourselves is a fundamental part of what makes us human. And although content marketing can scratch that itch to some extent, content created for your business is not artistry. 

    It’s part of a strategy. 

    A key thing that a lot of people don’t realize about content marketing is that you cannot simply sit down and write whatever comes to mind. Instead, you need to be purposeful and deliberate in what you create.

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  • What is the Largest Contentful Paint?

    What is the Largest Contentful Paint?

    Officially added as a ranking factor in 2021, Largest Contentful Paint (LCP) is one of Google’s Core Web Vitals — the metrics by which the search engine measures user experience. Specifically, LCP measures how fast a page loads. In essence, the tool analyzes the load time of the page’s largest content element.

    Content types that LCP may measure include: 

    • Background images 
    • Video thumbnails
    • Images
    • Block-level HTML elements such as paragraphs 
    • Headers

    How is LCP Measured?

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  • Should You Bother With Facebook Advertising in the New Year?

    Should You Bother With Facebook Advertising in the New Year?

    Or is it Time to Move to Greener Pastures? 

    Facebook has had a bit of a rough year. 

    The Facebook Papers first released by The Wall Street Journal (and recently made public by Gizmodo) revealed a company crippled by its own success. An organization that had become far too bloated, struggling under a management structure completely unsuited for its size. A business defined by questionable business ethics and poor technology management. 

    Just a day after The Facebook Papers were released, the social network suffered one of its worst outages in history, which CNBC reported may have cost upwards of $100 million. 

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  • 3 Tactics To Help You Learn More About Your Audience

    3 Tactics To Help You Learn More About Your Audience

    Who are your customers? Why are they your customers? What do you offer that your competitors do not? 

    More importantly, what sort of content is your audience interested in? What do they enjoy, and what do they find compelling? What questions do they want you to answer, and what topics do they want to learn about? 

    These are among the most important questions that you need to address. Understanding your audience is critical to your content marketing efforts. Without this knowledge, you cannot effectively target your content.

    Let’s talk about where you can look to learn. 

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  • Will Google Always Remain The Dominant Search Engine?

    Will Google Always Remain The Dominant Search Engine?

    When someone mentions search engine optimization (SEO), what’s the first thing you think about? Chances are good that if you’re like most people, it’s Google — or rather, its parent company, Alphabet. That’s not surprising.

    While Google certainly didn’t invent the search engine market, it has, for more than a decade, defined it. Half of SEO amounts to trying to figure out what Google’s algorithms are doing, and what sort of content they want.  Other search engines rarely, if ever, even enter into the equation.

    And if they do, they’re almost always playing second string to Google.

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  • How Embedded Video Can Improve Your Search Engine Optimization

    How Embedded Video Can Improve Your Search Engine Optimization

    If a picture is worth a thousand words, then a video is worth ten times that. Modern audiences are intensely visual. It’s not surprising, then, that the streaming video market has grown positively titanic over the past few years. Per research aggregator Statista, digital advertising revenue is expected to top $11 billion by next year. 

    On the video streaming front, meanwhile, marketing agency Allied Market Research reports that the video streaming market will reach $149.3 billion by 2026. With the massive shift towards digital and the upturn in streaming due to the coronavirus — news publication.

    Variety reports a significant increase in video streaming subscriptions — the prominence of video will only increase. From a marketing perspective, this means that there’s a great deal of value in video, provided you can leverage it effectively.

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  • 3 Great Sources of Inspiration For Topic Research

    3 Great Sources of Inspiration For Topic Research

    Some people can turn creativity on and off like a faucet, accessing an endless well of inspiration and imagination with ease. We’d be lying if we said we weren’t at least a little jealous. See, for most of us, creativity tends to be a fickle, fleeting thing, coming and going more or less as it pleases.

    Most often, this manifests as a lack of inspiration in the brainstorming phase, the inability to come up with compelling content even in spite of knowing what your readers are interested in. The bad news is that there’s no way to avoid this kind of thing entirely. The good news is that if you know where to look, you can overcome this roadblock when it surfaces.

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  • 2021 Marketing Outlook: Predictions and Insights for the Year Ahead

    2021 Marketing Outlook: Predictions and Insights for the Year Ahead

    To say that we’re living in a time of great cultural upheaval would be putting it lightly. The world feels tense. The coronavirus pandemic happened. George Floyd died. Civil unrest followed. Months have been difficult. Not surprisingly, this has had a considerable impact on multiple industries, marketing included.

    The current outlook for digital marketing now looks very different from what we all expected last year. This is understandable, though. There’s no way we could have predicted any of what’s transpired this year. 

    What we can do, however, is consider how it will influence the marketing space moving forward. First as reported by Forbes we’ve seen a shift in consumer attitudes towards fully-digital marketing and social good. Expect to see an upturn in curated experiences supported by artificial intelligence. 

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  • The Importance of Writing a Coronavirus Statement for Your Website

    The Importance of Writing a Coronavirus Statement for Your Website

    At this moment in time, no one is entirely certain when the coronavirus pandemic will end. Even as some regions look to reopen, businesses and people alike are still struggling with the isolation of remote work, the economic challenges of lock down, and the emotional stress of the virus’s spread. It’s a difficult and trying situation for almost everyone involved.

    That’s why it’s so important for customer-facing brands to engage with it.

    People are exhausted right now. They’re tired, stressed, and afraid. They face an uncertain economic future, one marred by prolonged isolation and civil unrest.

    Many of them are going to look at your business for comfort. They’re going to turn to you not just for a sense of normalcy, but for the assurance that things will ultimately turn out okay. It’s your job to give them that.

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