AseoHosting Blog

Author: Daniel Page

Daniel Page

Daniel Page is the Director of Business Development at ASEOHosting and a longtime contributor to the company blog. Writes about SEO strategy, IP-diverse hosting, and staying visible in an AI-driven search landscape—bridging the gap between infrastructure and optimization.

Resource Round-up: The Best of SEO, Content Marketing, and Social Marketing This November
As usual, this month we’ve trawled the wilds of the Internet to bring you what we think is the most informative, timely, and useful content. Enjoy!
Search Engine Optimization
- Remarketing with Google Analytics is about building targeted audiences. Remarketing with Google has become more popular in the last six months. I think this trend will continue into 2013. Once you get the hang of it, it is relatively easy to set up and manage.
- SEO Variables You Need To Know – Search engines use multiple variables to determine how good a website is and how relevant it is to a user’s search query.
- Guide to Rich Snippets – Infographic – High rankings in the SERPS are no longer enough. Rich snippets are part of increasingly enhanced SERPs designed to help people make decisions before they click.
- What’s the Difference Between SEO and Content Marketing? – The main reason creating content just for Google is missing the point is because that’s not what Google wants you to do.
- Building a Video SEO Strategy – The core tactics of technical Video SEO are pretty easy to pick up. You can read through the bulk of what there is to know about getting rich snippets, optimizing for YouTube, and driving links back to your site within a couple of hours.
- When you launch a new website, should you focus on SEO or PPC? There are many ways to attract targeted traffic. It’s often hard to know which method is best. SEO and PPC are two popular ways to drive traffic. But is one better than the other?
- 9 Best WordPress SEO Plugins – A great roundup of plugins to help your site get to where it belongs in the SERPs.
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December 4, 2012
The Pros and Cons of Social Log-in Buttons
(Attrib: Flickr/Rob Enslin)
When it comes to website design, speed and simplicity are key. It doesn’t take much for users to become confused or frustrated and abandon their intended action.
This is especially true for user registration. If you ask users to enter a lot of data, they might leave. Even asking for a little data in a confusing way can make users abandon the process. For websites, this abandonment means lost conversions.
Social logins offer a method of drastically simplifying this process.
Social logins use your existing social media login information. This allows for a single sign-on. The user picks a social network. They choose which network to link to their new account. Then, they approve the login using that network. That’s the basic process. (This doesn’t include times when specific data needs to be collected.) As a result, social logins can make registration much easier.
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November 26, 2012
Guest Blogging: Boost Your SEO or Waste of Time?
Guest blogging took off in a big way this year. It’s an increasingly popular way to spread brand awareness and an excellent adjunct to other inbound marketing strategies.
That said, the answer to the question in the headline is ‘No’. You should not be guest blogging.
That is, you shouldn’t be guest blogging if you think that any of the following are true:
- Article banks are a great source of guest blog content.
- Guest blogs don’t need to be of the same quality as the content on your own blog.
- The same article, or a spun version, can be used for multiple blogs.
- Guest blogging is a cheap way to get inbound links.
Take a look at this video from the estimable Matt Cutts if you’re curious why we have such a downer on guest blogging.
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November 19, 2012
Content Curation: Unleash Powerful Tools to Dominate
(Attrib:Flickr/cambodia4kidsorg)
Content curation is the collection and sharing of interesting, informative, or entertaining content from within a particular niche. It’s a great way of establishing a reputation as an authority and gathering followers with a particular set of interests.
For businesses, content curation helps demonstrate expertise, is less expensive than content creation, and perhaps most importantly, contributes towards cultivating relationships with potential clients, customers, vendors, and partners.
In an age where social media and content marketing are blossoming, the sheer amount of content out there — of vastly variable quality — makes finding just the right material to share a potentially time-consuming endeavor. (more…)
November 13, 2012
Buying Social Media Followers: Pros and Cons
Social media is an important part of modern marketing. Facebook has over a billion users; Twitter has become many people’s platform of choice for communication with companies; Pinterest has just become one of the thirty most visited sites on the web.
Businesses who have no social media presence are ignoring a powerful and cost-effective marketing and customer relationship resource, especially if they are selling or providing services online.
Unfortunately, establishing that presence and kick-starting engagement has a cost. It is difficult for a business new to social media to attract followers without a substantial investment of both time and money. For many businesses, they won’t make that investment, and so they feel tempted to manufacture a follower count.
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November 5, 2012
New Google Tool Lets Webmasters Disavow Unwanted Links
Cut the Links?
Since the Penguin algorithm changes, SEOs have been worried about a couple of things in particular. Firstly, they are concerned that all the illicit link-building tactics that their client’s previous SEOs engaged in (because, of course, they would never do such things themselves) are now going to have a negative consequence on a site’s ranking. The second major concern is that competitors can take advantage of Google’s scrutinizing of backlink profiles to deliberately create “bad links” and incur a penalty.
To allay some of those fears Google have released a tool
that will allow webmasters to disavow those incoming links that might be causing their sites to be flagged by Google as engaging in bad link-building practices. (more…)
October 29, 2012
October SEO & Blogging: Must-Read Stories & Insights
October has been a interesting month for SEOs and webmasters. Google’s Disavow Links tool caused quite a stir. As always, the Internet was abuzz with chatter about SEO, marketing, conversion rates, and design.
Consequently, we bravely ventured out into the wilds of the Web. Ultimately, we brought back 20 of the most interesting articles we came across for your education and enjoyment.
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October 19, 2012
Should You Worry About Your Site’s Layout?
That wily fox Matt Cutts once again set about the clucking SEOs this month with a Twitter announcement that Google were making changes to their algorithm focusing on page layout.
Google uses aspects of page layout as one of the signals that determines SERP ranking. They are especially concerned that, all else being equal, they don’t rank pages highly when the ‘above the fold’ portion of the page does not contain useful content for visitors. What that generally means is that they would rather web site owners didn’t fill the part of the page that first appears to visitors with adverts and bury the content further down the page.
Unfortunately, Google, with their usual lack of clarity, has failed to stipulate exactly what constitutes good content ‘above the fold’, but the common sense approach is usually best. Google tend to attempt to put themselves in the place of their users, and ask what is that user likely to find most useful. They may get that wrong fairly frequently, but absent any better data, this is probably the best approach for website owners too.
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October 12, 2012
Google Introduces Free Tag Management Service
Google have introduced a new tag management service that allows website owners to streamline the process of managing analytics, advertising, and conversion tags on their site.
Anyone working in online marketing knows the challenges of managing code snippets needed for site performance tracking. These tags often require frequent tweaks or changes, and coordination between marketers and webmasters is not always smooth. (more…)
October 5, 2012
Avoiding Duplicate Content with Canonical Links.
Duplicate content is a problem for search engines, and that makes it a problem for SEOs. Google strongly dislikes including the same content more than once in search results, and if content exists in more than one place on a site, search engine algorithms have trouble determining which version they should include or exclude.
They also have difficulty knowing where to assign link juice and authority. This confusion can lead to sites experiencing a loss of traffic and reduced SERP rankings. Therefore, the “rel=canonical” element intends to help search engines. It does this by telling them which page is “the page” for specific content.
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September 28, 2012