No tracking, targeted advertising, or personal profiling. No search history, and no sharing of user data with advertisers. Unbiased results, untainted by sponsored entries. Encryption and timed expiration. The ability for a business to integrate the software into its own products.
These are the features and functions of OneSearch, Verizon Media’s entry into the search engine market.
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A lot of people look at search engine optimization (SEO) as some sort of holy grail. They operate on the mistaken belief that if they can only master the sacred art of SEO, their website will shoot to the top of the search engine results page. To be blunt, this is false.
SEO is just one facet of website management. Together with social media marketing, content creation, lead generation and conversion; and web design, it’s part of a unified whole. Yet even if these five tasks are all done to perfection, it is not a guarantee of success.
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Per Statista, in 2019 mobile devices accounted for about 51 percent of total web page views worldwide. What that means for you is that if your website isn’t optimized to be viewed and browsed on the small screen, you’re potentially alienating more than half your audience. That’s not the only reason mobile optimization is important, either.
Google’s been pushing for websites to be more mobile-friendly since 2015. That push has continued through to today. In 2020, if your website is difficult or cumbersome to navigate on a smartphone or tablet, many aren’t going to bother with it.
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Artificial intelligence (AI) and machine learning are changing the face of search engine optimization and search engine marketing (SEO).
That’s the prevailing narrative, anyway. The one pushed by media pundits and self-professed experts with only a faint understanding of their own content.
The reality is that AI has, in one form or another, been part of SEO for several years now. It’s only through recent advances in machine learning that it’s really coming to the fore. It’s only recently that people are starting to realize how intertwined the two actually are.
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December was quite the month. Before the month even fully kicked off, we were treated to what was the worst television spot of the holiday season, if not the entire year. The culprit?
Luxury exercise brand Peloton, which towards the end of November released a 30-second video ad titled “The Gift That Gives Back.” In it, a woman is led down the stairs of a high-end condominium by her daughter, eyes closed.
Waiting for her there is a Peloton exercise bike. The next segment is a montage that is very nearly postmodern in its absurdity.Over the course of a year, the woman films herself using the bike. Presumably, a year passes.
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It’s no secret that just as with Google, YouTube’s algorithms are a closely-guarded secret. Unfortunately, it also seems to be no secret that compared to Google, YouTube seems in many ways to be fumbling in the dark.
As noted by Ben Popken of NBC News, YouTube wants people to spend as much time watching videos as possible, but its algorithms aren’t entirely sure on how.
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Although it’s currently the world’s most popular video hosting site, YouTube is anything but perfect. Recently, YouTube has faced issues like unfair bans, unclear ToS updates, and a flawed copyright system.
For anyone who’s dealt with YouTube as a creator, these are nothing new.
Many of these, notes games and entertainment publication Polygon, can be traced back to YouTube’s overreliance on algorithms. Google has decades of experience refining its search engine, but YouTube is still relatively young. Despite being a top video distributor, YouTube often seems to be fumbling in the dark.
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Facebook is no stranger to controversy. From the Cambridge Analytica scandal to numerous revelations regarding abuse and misappropriation of user data, it seems as though the social network perpetually has egg on its face. Not surprisingly, people are getting fed up.
According to Edison Research, the number of American Facebook users closing their accounts is now in the millions. People are leaving the social network in droves – at least, they’re trying to. Given Facebook’s sheer ubiquity, quitting it is something that’s easier said than done.
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A lot of people look at search engine optimization as this arcane, unknowable craft. It really isn’t. It’s just in the best interests of some people to make you think it is.
The truth is that applying SEO to your website is actually quite simple. All it takes is a bit of hard work and an understanding of your audience. From there, it’s all about the content.
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In August, telecommunications company Verizon sold social network and microblogging site Tumblr to WordPress owner Automattic for approximately $3 million. It was, many publications noted, a massive loss on their part. Just two years ago, they purchased the site for $1.1 billion. Most agree that their purchase of the platform was a complete and utter failure.
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