Author: Daniel Page

An unmarried CEO with a six-figure salary. A recently-arrived immigrant who’s still getting on their feet. A stay-at-home dad whose wife is the primary breadwinner for their family. A service industry worker struggling to make ends meet. What do all of these individuals have in common?

They’re all Millennials. 

You’ve doubtless heard the buzz already. As of 2018, millennials in the United States alone have the most spending power of any generation, worth $200 billion. The men and women who are both giving rise to new industries, and killing old ones, are the ones to target.

What does it mean to be a parent? What comes to mind when you picture a mother or father? 

Depending on who you ask, you’ll receive a wildly different answer. 

A single parent who’s also a successful entrepreneur. A stay-at-home dad who raises the kids while his wife pursues her career. Two mothers who evenly split parenting duties. These are all valid examples of parenthood and speak to the real challenge of marketing to the mothers and fathers of the world: diversity.

At one point, being a freelance artist was basically a recipe for starvation. Art wasn’t something you did for the money, and with a few rare exceptions, most creative professionals couldn’t really pursue their passion as a day job. The Internet has changed that.

The rise of the gig economy, coupled with digital marketplaces like Etsy and Patreon, has resulted in a renaissance for artists. Provided you know how to market yourself, with a bit of hard work and luck you now can make a comfortable living for yourself. Here’s where to start.

People don’t trust marketers anymore, and I can’t say I blame them.  

From manipulative marketing campaigns to rampant spyware, the reputation of marketing firms and ad networks has never been worse. As privacy watchdogs and regulatory agencies close in on the data-driven economy, people are growing more cognizant of how their data is being bought, sold, and used.

Factor in that modern consumers care more than ever about corporate values, and you have a compelling case for greater ethics across your organization, including and especially within your marketing department.

Today, we’ll discuss the three foundations of an ethical approach to marketing.

All advertising is marketing, but not all marketing is advertising.

Confused? You aren’t the only one. To say that the difference between advertising and marketing is nebulous would be a gross understatement.

For a layperson, they’re virtually indistinguishable. To get a better understanding, let’s start with a definition of each term, before diving into the specifics of how they differ from one another.

What is Marketing?

To put it simply, marketing encompasses everything your business does in the public eye. This includes raising brand awareness. Furthermore, it involves building relationships with your target audience. Additionally, marketing entails designing creative content and writing copy on social media.

A young person wakes up, snaps a few selfies, and spends some time editing before posting one to Instagram. A businesswoman shares her thoughts on a recent merger via Twitter and her comments are quickly picked up by several major media outlets. A gamer engages with hundreds of thousands of people by live-streaming a video game.