Author: Daniel Page

A lot of people use the terms ‘marketing’ and ‘advertising’ interchangeably. That’s understandable, to some extent. On the surface, marketing and advertising appear much the same.

They both involve communication between a business and its customer base. About generating brand awareness. About crafting a persuasive message that will ultimately result in conversions.

It’s only when you look a little deeper that differences start to emerge. And believe me, they are significant. We’ll start with advertising, because it’s actually the easiest of the two to describe.

Quick question: what’s the most valuable commodity in marketing? It’s not money, nor is it knowledge. Not customer loyalty or brand awareness.

It’s time – and no one ever seems to have enough of it.

Every good marketing campaign has a lot of busywork. These are many repetitive and boring tasks. However, they are crucial for the success of any marketing strategy. The more time you and your team spend on these tasks, the less time you spend on your actual strengths.

On creative stuff that actually matters. There’s a reason the global marketing automation software market is predicted to reach nearly $8 billion by 2025. That the majority of top marketing professionals acknowledge its importance.

Affiliate marketing – where one business pays commission to someone else to promote its products – is an excellent way to generate both traffic and revenue for your brand. Not only does it provide your users with new products and services to try, it can help you establish lasting, valuable relationships with other vendors.