A young woman is looking for a nice place to take her boyfriend for their anniversary dinner. She opens up Google and enters the search term “best restaurants in Hudson Florida.” After looking at a few of the options and choosing a few that seem promising, she closes her browser to mull over her options a bit.
(more…)Author: Daniel Page
What’s The Difference Between Marketing and Advertising?
A lot of people use the terms ‘marketing’ and ‘advertising’ interchangeably. That’s understandable, to some extent. On the surface, marketing and advertising appear much the same.
They both involve communication between a business and its customer base. About generating brand awareness. About crafting a persuasive message that will ultimately result in conversions.
It’s only when you look a little deeper that differences start to emerge. And believe me, they are significant. We’ll start with advertising, because it’s actually the easiest of the two to describe.
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Why Marketing Automation Is Important – Reclaim Your Time
Quick question: what’s the most valuable commodity in marketing? It’s not money, nor is it knowledge. Not customer loyalty or brand awareness.
It’s time – and no one ever seems to have enough of it.
Every good marketing campaign has a lot of busywork. These are many repetitive and boring tasks. However, they are crucial for the success of any marketing strategy. The more time you and your team spend on these tasks, the less time you spend on your actual strengths.
On creative stuff that actually matters. There’s a reason the global marketing automation software market is predicted to reach nearly $8 billion by 2025. That the majority of top marketing professionals acknowledge its importance.
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Your First Steps in Affiliate Marketing: 3 Crucial Considerations
Affiliate marketing – where one business pays commission to someone else to promote its products – is an excellent way to generate both traffic and revenue for your brand. Not only does it provide your users with new products and services to try,
(more…)it can help you establish lasting, valuable relationships with other vendors.
Unlock Your Website’s Potential: Finding the Perfect Webmaster
Looking to build a website for your business? Good call. These days, every business needs an established digital presence to succeed.
Thing is, you’re not a web design expert, nor are you a web developer. You can probably use WordPress or a similar site-builder with a bit of effort, but that may still require time you don’t have. What you need is a webmaster.
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What Are The Risks Of Hosting A Website In Another Country?
There are plenty of arguments in favor of hosting your website in another country. Saving money. Enjoying more permissive Internet laws. Reaching customers your business might otherwise be unable to connect with.
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What’s The Difference Between Web Hosting And Managed WordPress Hosting?
Looking to get started with your WordPress site? Chances are, your first step will be to find web hosting. Unfortunately, that’s easier said than done – especially if you’re a relative beginner in that regard.
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How Can You Tell If You’ve Got Negative SEO?
In any field, there will be unscrupulous people who use underhanded tactics to get ahead. The web is no different, especially where search engine optimization is concerned. There exists a ton of black hat SEO tactics that people try to use to get ahead.
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Why SEO Is About More Than Just Getting Higher Website Traffic
Search engine optimization used to be a numbers game. For those of us who can remember them, those were dark times. There was no shortage of underhanded, spammy webmasters who sought to game the system through tactics like hidden backlinks, automated content, link-building schemes, and malicious software.
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Why Social Media Management Is Essential For Good SEO
Search engine optimization has evolved. While keyword research and on-page SEO are still important in terms of how a website will rank, they’re no longer the only things that matter. How people engage with, perceive, and talk about your brand is every bit as important – if not more so.
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