Hey there, folks! Today we’re going to talk about Metadata. For those who don’t know, that’s just a fancy way of saying we’re going to talk about data that focuses on other data..
The topic’s neither as boring nor as useless as you might at first believe, particularly from an SEO standpoint. The truth is this: you must thoroughly understand the metadata on your website. This understanding is vital if you ever want to properly optimize your site.
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Here’s one tip about SEO, content marketing, and social media. None of it matters if you don’t have a quality product and great customer service. If you have those elements in place, the combination of SEO, content marketing, and social can take your business to new heights.
With that in mind, each month we share a variety of articles that provide insight and tips to help realize your business’s potential. But don’t forget to focus on your product and your service. With that in mind, here are the rest of the best SEO, content marketing, and social media articles from September. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+. (more…)
Last week, we wrote about how Google is taking legal action against SEO firm Local Lighthouse. Amidst the claims leveled against the company is that it guaranteed customers placement on the first page of the Search Engine Results Page – something Google staunchly maintains is impossible. That last piece concluded with the message that SEO is an intensely strategic practice which requires hard work and a strategic mind.
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As most people who know a thing or two about SEO have steadfastly maintained, there’s no such thing as guaranteed rankings, or perfect, ironclad SEO. Now, at long last, we’ve been given a bit of ammunition for our arguments, straight from Google. See, recently the search engine giant took SEO firm Local Lighthouse to court.
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Sadly, this roundup comes alongside the end of summer. With colder months ahead, you’ll have plenty of time to catch up on your industry reading. This month we included articles looking at the fallout from Panda 4.2, why no one is reading your blogs posts (sad we know), and optimizing your tweets for search in the social media era.
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By now, you’ve likely heard the news – after all, everyone’s been talking about it. Google’s been bitten by the reorganization bug and announced that it will operate under a parent company known as Alphabet.
I know, I know, reorgs don’t exactly have the best reputation in the business world, and they’re often the result of a business that’s either seeking a way to revitalise or lacks any sort of meaningful direction.
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Although traditional search engine optimization doesn’t hold quite the same weight as it used to, that doesn’t mean it’s not worthwhile to school yourself in a few of the tactics generally associated with SEO. After all, even in the era of semantic search, older techniques can still help you rank – and understanding them can give you a greater understanding of the semantic web, besides.
At any rate, search engine optimization is just like any other field – you’re only as good as what you know. That’s where we come in. Today, we’re going to go over a few advanced, less-understood on-page techniques.
Let’s get started.
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Turns out Google’s in the market for an SEO Manager. Apparently, the company’s product pages – search aside, of course – don’t actually have the best SEO in the world. Who would’ve thought?
The job listing states, “As a Program Manager for Technical SEO, you will collaborate with various teams. These teams include Marketing, Sales, Product Development, and Engineering. Your goal will be to boost organic traffic and business growth.”
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Panda 4.2 has arrived. Unsurprisingly, the Internet is still here. In case that doesn’t convince you, we found some posts that look at the impact of Google’s most recent update. So now that the hysteria is over, it’s time to get back to work making sure you sites rank well for all the keywords.
As usual, we recommend a blend of social media, content marketing, and SEO to properly achieve your goals. To help, here are the best articles on those subjects from July. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.
“How can I learn SEO?” is a deceptively simple question. The standard approach is to attempt to appeal to anyone who’s interested in SEO without any idea of your previous experience or the actual reasons you want to learn SEO. That’s fun. (more…)
You’ve probably been told on a few occasions that social media’s a pretty important component of content marketing – that social SEO is something that you as a content creator should understand.
Maybe you paid attention to the advice, maybe you didn’t. Either way, research recently released by Pew has revealed that more Americans than ever are using Facebook and Twitter as their primary news source.
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