In August, telecommunications company Verizon sold social network and microblogging site Tumblr to WordPress owner Automattic for approximately $3 million. It was, many publications noted, a massive loss on their part. Just two years ago, they purchased the site for $1.1 billion. Most agree that their purchase of the platform was a complete and utter failure.Continue reading
Have you heard of the Streisand Effect?
If not, we’ll start the piece off with a bit of a history lesson, courtesy of the Economist. In 2003, singer and actress Barbara Streisand sued the California Coastal Records Project. The organization – whose photographic library features images of nearly the entire California coastline – included photos of Streisand’s cliffside Malibu mansion.Continue reading
People like to talk a lot about the importance of consistent branding without saying how. It’s obvious that it’s important for a brand to maintain a cohesive personality across all its platforms. Consumers trust brands they know, they’re more willing to work with brands they recognize.Continue reading
Much of the marketing that takes place on social media is Business to Consumer (B2C). But Business to Business (B2B) is every bit as prevalent – and every bit as important. Today, we’re going to talk about the core differences between the two, specifically in terms of how it relates to your marketing strategy.Continue reading
Generally speaking, the best advice one will hear about multi-level marketing (MLM) is “don’t.”Continue reading
That’s one of the first pieces of advice you’ll receive where content is concerned. Unique, compelling content is how you stand out from the crowd. It’s how you create value for your audience and engage with both new and existing customers.Continue reading
People are having fun without you.
That pervasive idea lies at the core of Fear of Missing Out – or FOMO, as it’s more commonly called. Apprehension at being left out of the loop. Anxiety at missing out on a fun party or cool event. The constant concern that other people are having rewarding, fulfilling lives – and you aren’t.Continue reading
As you already know, content is king.
All things being equal, a business with a steady stream of fresh content will inevitably outperform a business that generates no content at all. Through blog posts, videos, and other materials, you can provide value to your audience beyond your core products and services. You can generate engagement, bring in more traffic to your site, and ultimately help to build a community around your brand.Continue reading
By now, we’re going to assume you’ve had the basics of eCommerce search engine optimization drilled into you.Continue reading
It’s common knowledge that Google jealously guards the inner workings of its search engine. While search engine optimization experts and marketing professionals can make educated judgements as to what a particular algorithm update does or how it works, based on careful observation of cause and effect, they are just guessing.Continue reading