A lot of people use the terms ‘marketing’ and ‘advertising’ interchangeably. That’s understandable, to some extent. On the surface, marketing and advertising appear much the same.Continue reading
Quick question: what’s the most valuable commodity in marketing? It’s not money, nor is it knowledge. It’s not customer loyalty or brand awareness.Continue reading
Affiliate marketing – where one business pays commission to someone else to promote its products – is an excellent way to generate both traffic and revenue for your brand. Not only does it provide your users with new products and services to try,
Looking to build a website for your business? Good call. These days, every business needs an established digital presence to succeed.Continue reading
There are plenty of arguments in favor of hosting your website in another country. Saving money. Enjoying more permissive Internet laws. Reaching customers your business might otherwise be unable to connect with.Continue reading
Looking to get started with your WordPress site? Chances are, your first step will be to find web hosting. Unfortunately, that’s easier said than done – especially if you’re a relative beginner in that regard.Continue reading
In any field, there will be unscrupulous people who use underhanded tactics to get ahead. The web is no different, especially where search engine optimization is concerned. There exists a ton of black hat SEO tactics that people try to use to get ahead.Continue reading
Search engine optimization used to be a numbers game. For those of us who can remember them, those were dark times. There was no shortage of underhanded, spammy webmasters who sought to game the system through tactics like hidden backlinks, automated content, link-building schemes, and malicious software.
Search engine optimization has evolved. While keyword research and on-page SEO are still important in terms of how a website will rank, they’re no longer the only things that matter. How people engage with, perceive, and talk about your brand is every bit as important – if not more so.Continue reading
Hey there, folks! Today we’re going to talk about Metadata. For the uninitiated, that’s just a fancy way of saying we’re going to talk about data which is focused on other data.
The topic’s neither as boring nor as useless as you might at first believe, particularly from an SEO standpoint. The truth is, a thorough understanding of the metadata on your website is vital if you ever want to properly optimize your site. Continue reading