Author Archives: Daniel Page

SEO, Content Marketing, and Social Media: The Best Of August 2013

SEO

Is SEO dead?
Content marketing the new SEO?
Is social media the glue that holds SEO and content marketing together?Regardless of the camp you’re in, we can all agree that some combination of SEO, content marketing, and social media will have a positive impact on your business. That’s why we’ve gathered up the best SEO, content marketing, and social media articles from August for your enjoyment. When you’ve finished reading, let us know your favorites in the comment section below.

Ad Preview Tool is Google’s tool. It lets you see unbiased organic rankings. It also shows paid search ads. This is for any keyword and location. Use it to check keyword rankings. When you search on Google.com, results are personalized for you. So, use this tool. It shows how the first page of Google really looks to a user.

The top 4 SEO practices are surprisingly simple. These will be the biggest factors for the future of SEO. Many in the search optimization industry discuss Google’s big changes. However, these changes are here and happening.

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Confused About Rel=Nofollow? Here’s What You Need To Know

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image(Flickr/Les Chatfield)

Matt Cutts recently made another of the videos in which he answers questions from the webmaster and SEO communities. This video specifically addressed whether to use “rel=nofollow” with widgets and infographic links.

Judging by the many questions and confused statements about nofollow links, one could make a safe assumption. Google’s message about which links should or should not pass “link juice” is likely unclear to most people.
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SEO & Hosting: Do You Need to Switch Providers?

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For businesses new to the SEO world, the process of optimizing a site can be confusing. SEO is a technical process and for those without the necessary understanding, there is the potential for exploitation by unscrupulous practitioners. One of the questions that frequently arises is: “Do I need to switch hosts to work with an SEO company?”

The one word answer is “no,” and a slightly more expanded response would be “Definitely not, and if anyone tells you otherwise, exercise caution.” Continue reading →

Is Keyword Anchor Text Killing Your SEO?

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Since the release of Penguin 2.0, many sites have taken a dive in the SERPs.

One of the causes of poor SERP performance is an excess of anchor text containing specific keywords.

In the past, a primary goal of link building was to gain many incoming links. These links often used anchor text with keywords relevant to a site’s SEO strategy.

However, in recent years, Google has focused on the characteristics of natural link growth. They now penalize sites whose backlink profiles appear to have been artificially created by SEOs.

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Increase Conversions With Minimalist On-Site Notification Bars

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Let’s be honest with ourselves: pop-ups, pop-unders, intrusive Flash advertising, and content-obscuring modal dialogues all suck, both from an aesthetic perspective and for site users.

In modern web design, the trend is towards elegance and simplicity; providing awesome content that’s pleasant to consume is the order of the day. But, we have to make money, and that’s what intrusive advertising is supposed to achieve.

The web is growing up, and part of its developing maturity is that serious sites that want to make money from content – particularly bloggers – are tying to look less like the flyers we find under our windshield wipers advertising quack remedies in garish colors and fonts, and more like credible publications.

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SEO, Content Marketing, and Social Media: The Best Of July 2013

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Love & Marriage. Peanut Butter & Jelly. SEO & Content Marketing (or SEO & Social Media)??? These days, the letters SEO are usually followed by one of two pairs of words. Like other great combinations from history, it seems that you can’t have one without the other. In that spirit, we’ve gathered up the best SEO, content marketing, and social media articles from July for your enjoyment. When you’ve finished reading, let us know your favorites in the comment section below.

SEO

10 Effective Tips on Ways to Use Search Engine Optimization for Your E-Commerce Site

1. Compile an in-depth keyword research report. Focus on your business products and services. Consider your brand and industry. Think about the demographics of your target customers. You’ll need to choose specific long-tail keyword search terms. Also, select relevant keyword phrases. Test these using tools like Google Keyword Tools. This will help you determine the estimated traffic for each keyword phrase. You’ll also see the competitiveness of each phrase.

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Gain an Edge in Global SEO with ccTLDs: ASEOHosting Explains

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Hudson, FL, July 30, 2013 – ASEOHosting, a leading provider of SEO hosting and multiple IP hosting commented today. The topic was confusion about country code top-level domains (ccTLDs).

This relates to international SEO. SEO experts at the company noticed several misunderstandings.

These misunderstandings concerned the best ways to use ccTLDs. The company has released a statement. This statement aims to clarify the advantages of ccTLDs.

These advantages are for businesses targeting specific geographical locations. This is in relation to their international search engine optimization.

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Why Should you Use SEO Hosting for your websites?

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When people hear about SEO hosting, a common query is “Why should I use SEO hosting; surely I can optimize my site for search with any hosting company.”

That’s completely right, but SEO hosting has a specific place in the SEO strategist’s tool box.

In this article, we’d like to clear up some of the confusion around SEO hosting and help you develop an understanding of what it is and why you might need it.

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Inside the Pro’s Mind Crafting Perfect Corporate Guest Posts

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Guest posting and corporate blogging have become an essential part of SEO and inbound marketing. If you’ve not written blog posts regularly, it can seem like a straightforward exercise, but when you’re looking at a blank page and a pile of notes,

it’s not quite so simple to pull it together into a effective SEO package that is maximally sharable and readable for the intended audience.

We will look at actionable tips. These tips and techniques will help structure a blog post. This will help marketers and SEOs create great content. We’ll learn from journalists. They excel at conveying information clearly and briefly. However, we will adapt their advice. This will make it more useful for SEOs and marketers in general.

We’re going to assume that you’re on top of the research, have your market personas in order, and know what you want to say, but just need a little help organizing and structuring it on the page.

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The Hidden Costs (and Values) of Web Hosting.

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Web hosting can range in cost from free to pennies a month to hundreds or even thousands of dollars. If you’re contemplating setting up a website, you may wonder exactly what you get for your money.

The services that web hosting companies offer vary, but all of them share a basic set of costs that enable them to get your site up and running on the net. We’re going to have a look at those costs and think about how free web hosting and very cheap web hosting companies pay for them.

The Costs

Infrastructure

For a company to offer web hosting, they need servers. Servers are usually high-power computers that are capable of processing lots of data and delivering it to web clients. Your average home computer can do much the same thing at a less efficient level, but hosting companies need specialist hardware that has lots of RAM, disk space, and processing power.

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